羡余旅游资源的蜕变路径

发布时间：2017-12-28 00:26

本文关键词：羡余旅游资源的蜕变路径　出处：《企业经济》2014年02期 　论文类型：期刊论文

【摘要】：在全国上下大力发展旅游业的背景下,由于羡余现象的普遍性和相对性以及旅游资源区位优势不同、旅游资源生态位宽度差异和消费者追求旅游效用最大化,区域内外的相似和差异旅游资源中品级较低、特色不显著、市场竞争力弱及后树立的同类品牌形象景区会成为羡余旅游资源。各景区景点可根据自身特色和品味,通过细分目标市场、创新旅游产品、深化区域合作、整合旅游资源、拓宽旅游生态位、优化旅游管理模式与旅游公共服务体系等方式,使暂时未被旅游者感知的羡余旅游资源蜕变为非羡余旅游资源,推动旅游业的可持续发展。
[Abstract]:Vigorously develop the tourism industry in the country under the background, the redundancy of the universality and relativity of tourism resources and geographical advantages, different tourism resources niche width difference and the pursuit of tourism consumer utility maximization, outside the region similarities and differences of tourism resources of low grade, product characteristics are not significant, and weak market competitiveness after establishing the brand image of similar scenic tourism resources will become redundant. The various scenic spots according to their own characteristics and taste, the target market segments, tourism product innovation, deepen regional cooperation and integration of tourism resources and expand the tourism niche, optimize the tourism management and tourism public service system, which is not being perceived redundancy of tourism resources into non redundant tourism resources. Promote the sustainable development of tourism.
【作者单位】：丽水学院商学院;
【基金】：浙江省哲学社会科学规划项目“浙西南‘养生旅游’开发模式和经济效益分析”(批准号:12XKGJ18)
【分类号】：F592.7
【正文快照】： 党的十八大提出“建设美丽中国”,指明了现代旅游业发展的方向,是“十二五”时期第三产业发展的指向灯。近年来,我国旅游业发展势头逐渐强劲,国务院提出将旅游业培育成国民经济的战略性支柱产业,许多地方省份将旅游业的发展作为经济发展新的增长点,各省地市县也纷纷制定旅游发

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