常宁市生态旅游资源的开发研究

发布时间：2018-03-25 23:09

本文选题：生态旅游资源　切入点：生态保护　出处：《中南林业科技大学》2017年硕士论文

【摘要】：本文的研究以生态旅游的基础理论和国内外相关成果为基础,为了促进常宁市旅游业发展提供相应的开发对策和建议。本文结合了常宁市的生态旅游资源特点,对常宁市生态旅游资源的开发进行研究。论文运用了旅游学、管理学、经济学、生态学等学科的相关知识,采用文献资料查阅、实地调查的研究方法。论文从对生态旅游的概念界定出发,分析了生态旅游业的特点及开发生态旅游的原则;采用SWOT分析法分析了常宁市的生态旅游发展的优势、劣势、机会和威胁;然后重点研究常宁市的生态旅游的资源开发研究;最后,论文对常宁市提出了一些开发策略。本文通过生态旅游产品开发、生态旅游品牌营销、生态旅游投资、社区参与、生态环境保护等五个方面构建常宁市生态旅游开发研究。论文提出开发休闲观光游、生态度假游、民俗风情游等生态旅游产品;从品牌定位、形象设计和营销推广等方面着手进行生态旅游品牌营销;通过政府直接投资、招商引资和社区参与投资三个渠道来融资,解决常宁市生态旅游资源开发资金不足问题;提出以社区居民参与生态旅游开发决策、参与利益分配和参与生态资源保护等方式的社区参与模式;拟解决常宁市在旅游资源开发过程中所遇到的部分困难。
[Abstract]:Based on the basic theory of ecotourism and related achievements at home and abroad, this paper provides corresponding development countermeasures and suggestions for promoting the development of tourism in Changning. This paper combines the characteristics of ecotourism resources in Changning. This paper studies the development of ecotourism resources in Changning city. The paper uses the related knowledge of tourism science, management science, economics, ecology and so on. Based on the definition of the concept of ecotourism, the paper analyzes the characteristics of ecotourism and the principles of developing ecotourism, analyzes the advantages and disadvantages of the development of ecotourism in Changning by SWOT analysis. Opportunities and threats; then focus on the study of the development of resources of ecotourism in Changning. Finally, the paper puts forward some development strategies for Changning. Through the development of ecotourism products, brand marketing of ecotourism, and investment in ecotourism, Community participation, ecological environment protection and other five aspects of the construction of Changning eco-tourism development research. The paper proposed the development of leisure tourism, ecological vacation tourism, folk customs tourism and other ecotourism products; from the brand positioning, In the aspects of image design and marketing promotion, the author starts to carry on the eco-tourism brand marketing, through the government direct investment, the attraction investment and the community participation investment three channels to raise funds, solves the Changning city ecotourism resources development fund insufficiency question; This paper puts forward the mode of community participation such as community residents' participation in ecotourism development, participation in the distribution of benefits and protection of ecological resources, and proposes to solve some difficulties encountered in the process of developing tourism resources in Changning city.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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