湘西德夯大峡谷体育旅游资源创意开发研究

发布时间：2018-06-17 20:03

本文选题：德夯大峡谷 + 体育旅游资源　；参考：《吉首大学》2014年硕士论文

【摘要】：文化创意产业从20世纪90年代开始席卷全球，并逐渐成为推动区域经济发展和提升竞争力的核心因素。由于它具有创新性、文化性、高附加值性、强辐射性等特征，因此对扩展体育旅游资源范围、提升旅游产品范围、优化产业结构具有重大意义。本研究尝试从文化创意产业的视角研究湘西德夯大峡谷体育旅游开发，以期能促进德夯大峡谷及整个湘西体育旅游产业的良性发展。本文立足湘西德夯大峡谷旅游圈，运用文献资料法、专家访谈法、实地考察法、案例分析法等研究方法对德夯大峡谷体育旅游资源的现状、体育旅游资源创意开发内容、类型等情况进行深入调查和研究，并结合德夯大峡谷体育旅游资源创意开发存在问题提出相应的对策，以期为有关部门决策提供参考，能更好的促进其体育旅游资源的创意开发。研究结果表明： 1、德夯大峡谷地理位置优越，气候条件良好，自然生态体育旅游资源与人文体育旅游资源丰富。其体育旅游资源富有历史性和原生态、民族性和地域性特征显著及内容丰富、形式多样等特征。 2、湘西德夯大峡谷体育旅游资源创意开发现状主要：①德夯大峡谷拥有创意开发的良好环境，为体育旅游创意产业发展道路提供了更多机遇。②其体育旅游资源创意开发内容丰富多彩，主要有民俗体育文化项目、民俗体育节庆、大型体育赛事等。③其体育旅游资源创意开发的进展以民族传统体育旅游资源项目和户外体育旅游赛事资源创意开发为主，其创意开发的方法和手段形式多样。 3、目前德夯大峡谷体育旅游资源创意开发存在以下不足：①体育旅游资源创意开发缺乏科学规划和指导；②着重开发体育旅游自然资源，忽视体育旅游文化资源的创意开发；③体育旅游宣传力度不够，品牌意识不强；④体育旅游创意开发观念落后，影响体育旅游资源的良性发展；⑤缺乏体育创意人才队伍，，服务水平质量较低。 4、针对德夯大峡谷体育旅游资源创意开发存在的问题，并结合苗鼓文化节这一创意开发的现状及展望前景，提出以下创意开发对策：①立足大众健身基础，开发喜闻乐见大众休闲体育旅游创意产业链。②突出原生态和民族性的体育旅游项目，打造湘西地区著名的文化创意品牌；③培养文化创意产业人才，加速体育旅游与文化创意产业的融合；④突破德夯大峡谷资金、环境及技术等条件的限制，促进体育旅游创意产业的良性发展；⑤利用新媒体优势对德夯大峡谷体育旅游资源进行整合营销与传播。⑥加强与影视艺术合作，积极开发体育文化影视创意产品。
[Abstract]:Cultural and creative industries have been sweeping the world since 1990s, and gradually become the core factors to promote regional economic development and enhance competitiveness. Because it has the characteristics of innovation, culture, high added value and strong radiation, it is of great significance to expand the scope of sports tourism resources, promote the scope of tourism products and optimize the industrial structure. This study attempts to study the development of sports tourism in Dezhang Grand Canyon of Western Hunan from the perspective of cultural and creative industry in order to promote the benign development of the Grand Canyon and the whole sports tourism industry of Xiangxi. This paper is based on the tourism circle of the Debang Grand Canyon in the west of Hunan, using the methods of literature, expert interview, field investigation, case analysis and so on, to analyze the present situation of the sports tourism resources and the contents of the creative development of the sports tourism resources in the Grand Canyon. In order to provide a reference for the relevant departments to make decisions, this paper makes a thorough investigation and research on the types and other situations, and puts forward corresponding countermeasures in the light of the problems existing in the creative development of sports tourism resources in the Grand Canyon. Can better promote its sports tourism resources creative development. The results show that: 1. The Dehan Grand Canyon is superior in geographical location, good in climate, rich in natural ecological sports tourism resources and humanistic sports tourism resources. Its sports tourism resources are rich in history and original ecology, and its national and regional characteristics are remarkable and rich in content. (2) the current situation of creative development of sports tourism resources in the Grand Canyon of Debang, Western Hunan, is mainly composed of 1% of the Grand Canyon, which has a good environment for creative development. It provides more opportunities for the development of sports tourism creative industry .2 the contents of creative development of sports tourism resources are rich and colorful, mainly include folk sports cultural items, folk sports festivals, etc. The development of the creative development of sports tourism resources mainly includes the traditional national sports tourism resources and the outdoor sports touring events. The methods and means of its creative development are various. 3. At present, the creative development of sports tourism resources in the Grand Canyon is lack of scientific planning and guidance as follows: (1) lack of scientific planning and guidance for the creative development of sports tourism resources; (2) focus on the development of sports tourism natural resources, ignore the creative development of sports tourism cultural resources and neglect the lack of sports tourism propaganda and brand awareness. 4. The concept of sports tourism creative development is backward, which affects the healthy development of sports tourism resources; (5) lack of the team of sports creative talents and low quality of service. 4. Aiming at the problems existing in the creative development of sports tourism resources in the Grand Canyon, and combining with the present situation and prospect of the creative development of Miao Du Cultural Festival, 4. Put forward the following creative development countermeasures: 1 based on the basis of mass fitness, develop popular leisure sports tourism creative industry chain .2 highlight the original ecological and national sports tourism projects, create famous cultural and creative brand in Xiangxi region; (3) cultivating talents in cultural and creative industries, accelerating the integration of sports tourism and cultural and creative industries and breaking through the restrictions of capital, environment and technology in the Grand Canyon, and promoting the benign development of the creative industry of sports tourism; (5) utilize the advantage of new media to integrate marketing and propagating the sports tourism resources in the Grand Canyon and strengthen the cooperation with the film and television art, and actively develop the creative products of sports culture film and television.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;G812.7

【参考文献】