海螺沟国家冰川森林公园生态旅游资源评价与开发研究

发布时间：2018-06-21 10:24

本文选题：海螺沟国家冰川森林公园 + 生态旅游资源　；参考：《四川农业大学》2014年硕士论文

【摘要】：与传统旅游业相比,生态旅游更加注重生态环境质量。通过生态旅游资源评价,能够更好地保护与合理开发利用生态旅游资源。通过野外调查、专家访谈与层次分析,对公园生态旅游资源定性评价与定量评价的基础上,结合游客体验ASEB栅格分析,以期从理论和实践上,为海螺沟国家冰川森林公园生态旅游资源保护与开发提出建议与策略。研究结果如下：(1)海螺沟国家冰川森林公园资源类型齐全、丰度高。依据国家标准《旅游资源分类、调查与评价》(GB/T18972-2003)指标体系,对公园内157个旅游资源单体进行归类分析。研究结果表明：海螺沟国家冰川森林公园生态旅游资源占有全部主类,比例高达100%；24个亚类,比例达77.42%；61个资源基类,比例达39.35%。(2)海螺沟国家冰川森林公园生态旅游资源丰富、品质高,原生性强,开发潜力大。运用《旅游资源分类、调查与评价》(GB/T19972-2003)指标体系,对旅游资源普查中确定的157个资源单体进行定量评价,评出五级资源16个,四级资源35个,三级资源65个,一级和二级资源37个,未获等级资源4个。结果表明：海螺沟国家冰川森林公园生态旅游资源品级高,原生性强。为客观的反应公园资源情况,在单体评价基础之上,选取评价因子,运用层次分析法(AHP)确定因子权重,构建适用于海螺沟国家冰川森林公园生态旅游资源综合评价体系,得出其生态旅游资源最终得分为91.5905分,等级为优良。(3)通过问卷调查与现场访谈,了解游客基本情况、旅游行为与游客满意度。在此基础上,运用ASEB栅格法分析公园活动、环境、体验、利益的优势、劣势、机遇和挑战,可知公园现有旅游产品单一,无法满足游客个性化和深度体验需求。公园对旅游资源的开发力度不够,未能深入挖掘森林文化、康巴风情、历史文化等多元化的旅游资源特色。游赏仅停留在走马观花式观光游览这一较低层面。此外,由于基础服务设施不健全,游客停留时间短,导致旅游直接经济效益不高。(4)提出海螺沟国家冰川森林公园生态旅游开发策略。根据发展趋势与需求,本文提出“明确主题定位、烘托品牌形象”,“把握总体布局、完善功能分区”,“打造项目景点,四片联动发展”,“提升旅游产品、丰富项目活动”,“锁定目标市场、跟进营销战略”五方面开发策略。(5)提出生态旅游资源保护建议。本文最后总结了加强林业技术应用、提高基础服务设施生态兼容性、健全管理运营体制、完善旅游解说系统、推动社区参与等保护性开发建议,促进海螺沟国家冰川森林公园可持续发展。
[Abstract]:Compared with traditional tourism, ecotourism pays more attention to ecological environment quality. The evaluation of ecotourism resources can better protect and utilize ecotourism resources. On the basis of field investigation, expert interview and hierarchical analysis, the qualitative and quantitative evaluation of park ecotourism resources, combined with the ASEB grid analysis of tourist experience, is carried out in the hope of theoretically and practically. Suggestions and strategies are put forward for the protection and development of ecotourism resources in Hailuogou National Glacier Forest Park. The results are as follows: 1) Hailuogou National Glacier Forest Park has a complete range of resources and high abundance. According to the national standard "Classification of Tourism Resources, investigation and Evaluation" (GB / T 18972-2003) index system, 157 tourism resource units in the park were classified and analyzed. The results show that the ecotourism resources of Hailuogou National Glacier Forest Park occupy all the main categories, the proportion is as high as 100, the proportion of 24 subgroups is 77.42, the proportion of 61 resource base categories is 61. The proportion of ecological tourism in Hailuogou National Glacier Forest Park is rich, high quality, strong originality and great development potential. By using the index system of "Classification of Tourism Resources, investigation and Evaluation" (GB / T19972-2003), 157 resource units identified in the tourism resources survey were quantitatively evaluated, and 16 resources of five grades, 35 resources of four levels and 65 resources of three levels were evaluated. There are 37 primary and secondary resources and 4 ungraded resources. The results show that the ecotourism resources of Hailuogou National Glacier Forest Park are of high grade and strong originality. In order to objectively reflect the resources of the park, on the basis of individual evaluation, the evaluation factors were selected, and the weight of the factors was determined by using the Analytic hierarchy process (AHP) to establish a comprehensive evaluation system of ecotourism resources suitable for the Hailuogou National Glacier Forest Park. The final score of ecotourism resources is 91.5905, and the grade is excellent. 3) through questionnaire survey and field interview, we can find out the basic situation of tourists, tourism behavior and tourist satisfaction. On this basis, using ASEB grid method to analyze park activities, environment, experience, advantages, disadvantages, opportunities and challenges, we can see that the park tourism products are single, can not meet the needs of tourists personalized and in-depth experience. The exploitation of tourism resources in the park is not enough, and it fails to dig into the diversified characteristics of tourism resources, such as forest culture, Kangba customs, history and culture, etc. The tour only stays at the lower level of sightseeing and sightseeing. In addition, because the basic service facilities are not perfect and the tourist stay time is short, the direct economic benefit of tourism is not high. 4) the eco-tourism development strategy of Hailuogou National Glacier Forest Park is put forward. According to the development trend and demand, this paper puts forward "defining the theme orientation, setting up the brand image", "grasping the overall layout, perfecting the function partition", "creating the project scenic spot, developing the four pieces of linkage", "promoting the tourism product," Enrich the project activities "," lock in the target market, follow up the marketing strategy "five development strategies. 5) put forward the ecotourism resources protection suggestions. Finally, the paper summarizes the protective development suggestions such as strengthening the application of forestry technology, improving the ecological compatibility of basic services, improving the management and operation system, perfecting the tourism interpretation system, and promoting community participation. Promote sustainable development of Hailuogou National Glacier Forest Park.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6

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