峨眉山—乐山旅游资源评价与开发研究
发布时间：2018-10-18 07:12
【摘要】：近年来,我国旅游业发展迅速,但全国旅游业发展还很不平衡,有的地方还比较落后,这需要我们旅游工作者不断研究,借鉴国内外好的经验,深化规划设计、硬件建设和软件培养,来满足旅游者的消费需要,来促进整个旅游行业的不停发展。峨眉山-乐山是国家5A级旅游景区,具有丰富的旅游资源,悠久的历史文化,两个景区相距很近,资源具有同质性,适合一体化开发。本文从国内外研究现状入手,运用定性和定量方法对峨眉山-乐山进行评价,判断出该景区旅游资源属中上水平,并引入SWOT分析法分析出目前资源的优势和劣势及机会和威胁,找到该区旅游资源开发中存在的问题,提出了峨眉山-乐山优化开发方案,具体是通过对开发模式、一体化旅游改造、营销推广等进行优化开发,也增强人们保护自然资源、旅游资源的国民意识。
[Abstract]:In recent years, China's tourism industry has developed rapidly, but the development of the national tourism industry is still very uneven, and some places are still relatively backward. This requires our tourism workers to constantly study, learn from good experience at home and abroad, and deepen planning and design. Hardware construction and software training to meet the consumption needs of tourists, to promote the development of the entire tourism industry. Mt. Emei-Leshan is a national 5A-grade scenic spot with rich tourist resources and long history and culture. The two scenic spots are very close to each other. The resources are homogeneous and suitable for integrated development. Starting with the current research situation at home and abroad, this paper evaluates the tourism resources of Emei Mountain and Leshan by using qualitative and quantitative methods, and finds out that the tourism resources of this scenic spot belong to the upper and middle level, and analyzes the advantages and disadvantages, opportunities and threats of the present resources by introducing SWOT analysis method. This paper finds out the problems existing in the exploitation of tourism resources in this area, and puts forward the optimal development scheme of Emei Mountain and Leshan, which can also enhance people's protection of natural resources by optimizing the development mode, integrating tourism transformation, marketing promotion, and so on. The national consciousness of tourism resources.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2278383
[Abstract]:In recent years, China's tourism industry has developed rapidly, but the development of the national tourism industry is still very uneven, and some places are still relatively backward. This requires our tourism workers to constantly study, learn from good experience at home and abroad, and deepen planning and design. Hardware construction and software training to meet the consumption needs of tourists, to promote the development of the entire tourism industry. Mt. Emei-Leshan is a national 5A-grade scenic spot with rich tourist resources and long history and culture. The two scenic spots are very close to each other. The resources are homogeneous and suitable for integrated development. Starting with the current research situation at home and abroad, this paper evaluates the tourism resources of Emei Mountain and Leshan by using qualitative and quantitative methods, and finds out that the tourism resources of this scenic spot belong to the upper and middle level, and analyzes the advantages and disadvantages, opportunities and threats of the present resources by introducing SWOT analysis method. This paper finds out the problems existing in the exploitation of tourism resources in this area, and puts forward the optimal development scheme of Emei Mountain and Leshan, which can also enhance people's protection of natural resources by optimizing the development mode, integrating tourism transformation, marketing promotion, and so on. The national consciousness of tourism resources.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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