80后朝鲜族女性消费研究

发布时间：2018-01-13 22:13

本文关键词：80后朝鲜族女性消费研究　出处：《延边大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着社会的变迁,延吉市80后朝鲜族女性的消费方式逐渐发生着变化。信用卡是一种新型的支付模式,是社会经济发展的产物,其在女性日常生活当中占据的地位日趋重要。年轻的80后朝鲜族女性容易接受外界信息和一些先进的理念,她们虽不是朝鲜族女性消费群体中最主要的消费群体,但随着80后的职业女性的增多,改变了传统女性的家庭地位。80后朝鲜族女性是改革开放后出生成长起来的新一代朝鲜族女性,在家庭观念、消费观念等方面,和她们的母亲、祖母辈迥异,不管未婚还是已婚的80后朝鲜族女性,都喜欢自由的生活,也舍得把时间和金钱投资在自己身上。这些差异在其日常消费产品、消费场所及模式上都有突出的表现,她们的消费行为中贯穿了时尚、个性、品牌等元素。80后朝鲜族女性的消费方式比较现代化,他们一毕业就接触信用卡这一新型消费工具,并且有效运用自己所学的金融知识,通晓各银行信用卡之间的不同之处,灵活运用于各消费领域。延吉市80后朝鲜族女性的消费理念和消费水平实现了质的飞跃,消费结构已由生存型消费向发展型消费和享受型消费转化。本文以消费能力较强的延吉市80后朝鲜族女性为研究对象,分析80后朝鲜族女性消费的影响因素及特点。通过深入访谈法分析80后朝鲜族女性在消费方式、消费内容、消费观念上的改变。研究延吉市80后朝鲜族女性消费特征,并提出其消费存在的问题。基于此进行深入的剖析,探索问题的根源。
[Abstract]:With the development of society, the city of Yanji after the Korean women's consumption is gradually changing. The credit card is a new mode of payment, is the product of social and economic development, the status of women occupy in daily life is becoming more and more important. 80 young Korean women are easy to accept outside information and some advanced concepts the main consumer groups, although they are not Korean female consumer groups, but with the increase of 80 female occupation, has changed the traditional women's family status. After the Korean women grow up a new generation of Korean women born after the reform and opening up, the family concept, consumption idea and so on, and their mother and grandmother are different, whether single or married 80 Korean women are free, love life, is willing to put the time and money invested in them. These differences in their daily consumption Cost of products, consumption place and mode has outstanding performance, their consumer behavior through fashion, personality, brand and other elements. After the Korean women's consumption mode of modernization, they graduated with a credit card as a new consumption tool, and effective use of his own knowledge of financial knowledge, different familiar with the bank credit card points between the flexible use in the field of consumption. Yanji 80 Korean women's consumption concept and consumption level to achieve a qualitative leap, the consumption structure has been transformed by the survival to the development of consumer consumption and enjoyment consumption. In this paper, Yanji City, 80 to the consumptive ability of Korean women the object of study, 80 factors affecting Korean female consumer analysis and characteristics. Through the analysis of in-depth interviews after the Korean women in consumption patterns, consumer content, consumer attitudes change. The consumption characteristics of the Korean women in the post - 80s of Yanji and the problems of their consumption are put forward. Based on this, the root of the problem is explored.

【学位授予单位】：延边大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C912.68;C955

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