中国当代民营书业选题策划研究.pdf 免费在线阅读前50页

  本文关键词：中国当代民营书业选题策划研究，由笔耕文化传播整理发布。

网友wo1230近日为您收集整理了关于中国当代民营书业选题策划研究的文档，希望对您的工作和学习有所帮助。以下是文档介绍：学位论文独创性声明本人郑重声明:所提交的学位是本人在导师指导下进行的研究工作和取得的研究成果。本论文中除引文外,所有实验、数据和有关材料均是真实的。本论文中除引文和致谢的内容外,不包含其他人或其它机构已经发表或撰写过的研究成果。其他同志对本研究所做的贡献均已在论文中作了声明并表示了谢意。学位论文作者签名:牛舍证日期:纠俘歹坷巧留学位论文使用授权声明研究生在校攻读学位期间论文工作的知识产权单位属南京师范大学。学校有权保存本学位论文的电子和纸质文档,可以借阅或上网公布本学位论文的部分或全部内容,可以采用影印、复印等手段保存、汇编本学位论文。学校可以向国家有关机关或机构送交论文的电子和纸质文档,允许论文被查阅和借阅。(保密论文在解密后遵守此规定)保密论文注释:本学位论文属于保密论文,保密期限为年。学位论文作者签名:丰金融日期:砌7孑箩j17巧目舯撕弛气钠日期:勺1I.孓I塑墨』删必嬲摘要中国民营书业一直活跃在出版市场上,自改革开放以来,其业务范围从发行渐渐蔓延至出版上游的选题策划。众多民营图书策划机构以文化公司、图书工作室的面貌纷纷涌现,在30多年的时间里策划了众多影响至深的图书,已成为繁荣我国文化产业的重要力量。但是,由于国家对民营出版的政策限制,民营策划力量只能长期退居幕后。2009年4月,国家新闻出版总署首次将民营出版称为“新兴出版生产力”,肯定了民营出版的作用和贡献,民营书业选题策划前景看好,然而在发展中也存在一系列问题亟待解决。如何充分发挥民营书业选题策划的优势,更好的应对和解决目前存在的问题,就成为本文研究的重心所在。论文首先梳理了民营书业选题策划的发展历程,概述了民营图书策划机构的数量和分布情况、策划的图书类型,并采用实地调研法和深度访谈法,具体选择一家民营图书公司对其选题策划情况进行了分析。在此基础上,论文探讨了民营书业选题策划的特点和优势,主要包括灵活高效的策划机制、擅于笼络和开发优质作者等。并着重指出了民营书业选题策划存在的主要问题:策划人才整体匮乏、产品定位层次低、对数字出版的准备不足、原创图书相对较少、质量不高等。最后,论文梳理了国家对民营出版的政策,指出民营书业选题策划和国有出版社的合作将进一步加强的趋势。并参考国外出版经验,结合民营书业选题策划的优势,对民营书业选题策划的未来发展提出了建议。主要包括鼓励出版经纪人制度的建立,建设内容资源管理平台,积极为数字出版做好准备。加强图书策划人的培养、优化选题策划机制以及提高产品层次等。关键词: 民营书业,选题策划,策划人AbstractAbstractThe Private book industry has developed rapidly in publishing market since thereform and opening-up of china,its business scope from the distribution of book graduallyspread to the book planning.Many private book planning institutions as panies,book workrooms are emerging,and ing More and more important since they haveplanned many Influential books.However,due to the Policy restrictions of private publishing,the private bookplanning institutions survived difficultly in a long time.Finally,The national press andpublication administration affirmed the role and contribution of private publishing in 2009April,as private publishing is called”emerging publishing productivity”,the developmentprospect of private publishing is good.But,there also exist some problems need to besolved urgently.So,how to give full play to the advantages of the book planning of private publishing,better solve the problems atpresent es the focus in this paper.This paper firstly analyzes the development course of the book planning of privatepublishing,summarizes the quantity and distribution of private book planning institutions,and analyzed How a book is planned in aprivate book pany withinvestigation method and depth interview method.On this basis,this paper discusses the advantages of private book planning,mainlyincluding the flexible and powerful mechanism of planning,has a group of high qualityauthor,etc.And this paper emphatically pointed out the major problems existing in theprivate book planning.mainly including overall shortage of planning talent,poorpreparation of digital publication,original books relatively little,quality is not good,etc.At last,this paper analyzes the policy of the private publishing industry,and pointsout that the cooperation of the private book planning institutions and the state-owned presswill further strengthen.Then this p

12>

  本文关键词：中国当代民营书业选题策划研究，，由笔耕文化传播整理发布。