人民日报“观点”版研究

发布时间：2017-12-30 17:50

本文关键词：人民日报“观点”版研究　出处：《河南大学》2013年硕士论文　论文类型：学位论文

【摘要】：进入二十一世纪后，随着我国社会、政治和经济等各方面发生深刻变化，新闻传播环境也发生了变化。政治开明化和言论自由化进程的推进使公众对社会事务的关注意识、参与意识逐渐增强，对新闻评论的期望值也随之提高。媒体之间的竞争重点从“卖新闻”转移到“卖观点”、从“独家新闻之争”逐渐演变为“独家言论之争”。“言论立台（报）”业已成为新闻媒体的共识，作为我国党中央的机关报，《人民日报》适时推出了该报历史上第一块评论类版面——“观点”版，并在一年后进行改版。这个版面立足于为干部和群众提供发言平台，在同读者的交流互动中形成社会共识，力求把体现党的主张和反映人民心声统一起来，把坚持正面宣传为主与加强和改进舆论监督统一起来。面对多样化的媒介形式和复杂传播环境形成的“官方舆论”和“民间舆论”两个舆论场，人民日报“观点”版在选题上依托其设置的“本报评论部”、“谈治论理”、“议言广场”、“风凉画”等各栏目的特点，既坚持政治性的全局观，又突出公众意识，选题贴近实际、贴近生活、贴近群众。尤其是通过一个个“系列评论”，主动发现并设置议题，每期系列评论针对一个话题从不同角度展开论述，在内容的深度和涉及的广度上都达到了更高层次，这形成了“观点”版的一大特色；在立论特点上，人民日报“观点”版改变了传统的呆板的说教形式，代之以平和的沟通式来传达，给普通群众以发言的平台，努力打通民间舆论和官方舆论两个舆论场，实现“为党立言”与“为民立言”的统一；同时，在文风和作者队伍方面，为了能充分了解民意，，传达政府声音，人民日报“观点”版创新表达方式，通过图文并茂的版面样式和形式多样的栏目，吸引和培养了一批由该报评论部、该报记者，网民、读者、地方治理者、社会专家、学者等组成的作者队伍，不同领域的作者队伍不仅为丰富“观点”版的内容提供了人才保障，而且通过他们代表更广泛领域公众进行发言，这更好地体现了大众传媒的公共性和“言论的自由市场”这些特点，这样的内容也更容易引起读者的关注和共鸣，从而产生较强的社会影响力、舆论引导力和舆论监督作用。虽然人民日报“观点”版在选题、立论、文风和作者队伍等方面都形成了自己的特色，为其他党报评论提供了可供借鉴的特点，但是其也存在着一些问题和不足之处，主要有：出版日期断档而不提前通知或说明，报纸与网络衔接度不高、出版版面不固定等，这些问题都影响读者阅读和查询，这也是其需要进一步改进和完善的地方。
[Abstract]:Since 21th century, profound changes have taken place in our society, politics and economy. The news communication environment has also changed. With the advancement of the process of political openness and speech liberalization, the public's awareness of attention to social affairs and the consciousness of participation have been gradually strengthened. Expectations for news reviews have also increased. The focus of competition among the media has shifted from "selling news" to "selling views". From "exclusive news contention" to "exclusive speech dispute", "speech set up Taiwan (newspaper)" has become the consensus of the news media, as the organ of the party Central Committee of our country. "People's Daily" duly launched the first "viewpoint" page in the history of the newspaper, which was revised a year later. This page is based on providing a platform for cadres and the masses to speak. In the course of communication and interaction with readers, we should form a social consensus, strive to unify the views of the Party and the aspirations of the people, and unify the adherence to positive propaganda with the strengthening and improvement of supervision by public opinion. Facing the two public opinion fields of "official public opinion" and "folk public opinion" formed by diversified media forms and complex communication environment, People's Daily's "viewpoint" version relies on its "commentary department". The characteristics of various columns, such as "talking about the principles of governance", "the square of the discussion of speech", "the wind cool painting", and so on, not only adhere to the political overall view, but also highlight the public consciousness, and the topics are close to reality and life. Close to the masses, especially through a "series of comments", the initiative to find and set up topics, each issue of the series of comments on a topic from a different perspective. It has reached a higher level in the depth and breadth of the content, which has formed a major feature of the "viewpoint" version; On the characteristics of argument, People's Daily's "viewpoint" version has changed the traditional rigid form of preaching, replacing it with peaceful communication, giving the ordinary people a platform to speak. Making great efforts to open up the public opinion field of the folk public opinion and the official public opinion, and realizing the unity of "stand for the Party" and "stand for the people"; At the same time, in the literary style and the author team, in order to fully understand the public opinion, convey the government voice, People's Daily "viewpoint" version of the innovative expression, through the graphic layout style and various forms of columns. Attracted and cultivated a group of writers composed of the editorial department of the newspaper, the newspaper reporters, netizens, readers, local administrators, social experts, scholars, and so on. Teams of authors in different fields not only provide a talent guarantee for enriching the content of the views version, but also speak on behalf of the wider public through them. This better reflects the public nature of the mass media and the "free market of speech" and these characteristics, such content is more easy to arouse the attention and resonance of readers, and thus have a strong social influence. The power of public opinion guidance and the function of public opinion supervision. Although People's Daily's "viewpoint" has formed its own characteristics in the aspects of topic selection, argumentation, style of writing and the team of authors, it has provided some useful features for the commentary of other party newspapers. However, it also has some problems and shortcomings, mainly: the publication date without prior notice or explanation, newspaper and network connection degree is not high, publication layout is not fixed, and so on. These problems affect readers' reading and query, which is also the need for further improvement and improvement.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G213

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