我国手机阅读内容生产策略研究

发布时间：2018-01-10 13:06

本文关键词：我国手机阅读内容生产策略研究　出处：《北京印刷学院》2013年硕士论文　论文类型：学位论文

【摘要】：近年来，随着日益加快的生活节奏和越来越重的生活压力，很多人无暇坐下来捧着纸质图书阅读。利用碎片化时间，，通过极具便携性的手机进行阅读，成为很多人的阅读方式。相关数据显示，截至2011年12月底，中国手机网民规模已经达到3.56亿，18-70岁的国民中有27.6%进行过手机阅读。尽管手机阅读的用户规模大、普及率逐渐提高，但是，手机阅读的内容建设仍处于起步阶段。目前，手机阅读内容方面存在内容产品结构分布不平衡、同质化问题严重、内容产品开发程度低等问题。这些问题逐渐成为阻碍手机阅读产业发展的主要因素。本研究在分析手机阅读内容生产现状及存在问题的基础上，提出了手机阅读内容定位、内容碎片化和内容整合三大策略。手机阅读的内容定位需要多元化，手机阅读的内容产品开发一方面可以将原有内容碎片化，方便读者阅读；另一方面，则可以按照一定原则，整合细小的内容资源，使其发挥更大效应。
[Abstract]:In recent years, with the increasing pace of life and more and more heavy life pressure, many people do not have time to sit down and read paper books. Data show that by the end of December 2011, the number of mobile phone users in China had reached 356 million. 27.6% of the 18-70-year-olds have read on a mobile phone. Although the scale of mobile phone reading users is large and the penetration rate is increasing gradually, the content construction of mobile phone reading is still in its infancy. At present, there is imbalance in the distribution of content product structure in the aspect of mobile phone reading content. The homogenization problem is serious, the content product development degree is low and so on, these questions gradually become the main factor which hinders the mobile phone reading industry development. Based on the analysis of the current situation and problems of mobile phone reading content production, this study puts forward three strategies of mobile phone reading content orientation, content fragmentation and content integration. Mobile phone reading content orientation needs to be diversified. On the one hand, the content product development of mobile phone reading can fragment the original content and make it convenient for readers to read. On the other hand, according to certain principles, the integration of small content resources to play a greater effect.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G237.6

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