让中国童书“走出去”回归出版

发布时间：2018-01-13 15:25

  本文关键词：让中国童书“走出去”回归出版　出处：《北方传媒研究》2016年06期 　论文类型：期刊论文

  更多相关文章： 中国童书 “走出去” 回归出版

【摘要】：在童书市场中,日本、欧美国家的童书占据了我国童书市场的大量份额,同我国本土童书产生了强烈的对比反差。为了提高我国本土童书市场竞争力,近年,中国图书对外推广计划持续深化和推进,在实际工作中取得了较为可观的成效,但是很多"走出去"的中国童书在市场上仍然存在着竞争力不强的问题。由此,本文主要就让中国童书"走出去"回归出版进行分析,结合实际情况,客观阐述当前制约中国童书"走出去"回归出版的主要原因,寻求合理的应对措施。
[Abstract]:In the children's book market, the children's books in Japan, Europe and the United States occupy a large share of the children's book market in China, which has a strong contrast with our native children's books. In order to improve the competitiveness of our native children's books market, in recent years. China's book promotion program continues to deepen and promote, and has achieved considerable results in practical work, but many "going out" of Chinese children's books still exist in the market competitiveness is not strong. This paper analyzes on the return and publication of Chinese children's book "going out", combining with the actual situation, objectively expounds the main reasons that restrict the return and publication of Chinese children's book "going out", and seeks for reasonable measures to deal with it.
【作者单位】： 春风文艺出版社有限责任公司;
【分类号】：G239.2
【正文快照】： 一、中国童书“走出去”意义和现状(一)中国童书“走出去”意义中国童书“走出去”,作为中国图书“走出去”的前沿力量,相较于其他种类的图书而言,具有更为深远的意义和影响。首先,童心无国界,在童书中,所反映的内容多数以迎合少儿阅读需要为主,其中所蕴含人之初、性本善的情，

本文编号：1419443