独立书店的转型经营模式探析

发布时间：2018-01-15 20:11

本文关键词：独立书店的转型经营模式探析　出处：《商丘职业技术学院学报》2016年01期 　论文类型：期刊论文

【摘要】：在电子阅读和图书电商的冲击下,实体书店迎来了生存危机,尤其是标榜独立,以独有性、专业性的特色书籍和出版品为载体独立经营的独立书店。经营困境下,独立书店开始走上转型之路。售卖其空间优势,进行新媒体的业务推广,和地产商、图书电商进行合作……在分众媒体的市场细分、众包管理模式、体验营销培养高粘度消费者等新的经营模式的尝试下,独立书店迎来了新的生存契机。独立书店独立之气质、静谧迷人之环境、充满诱惑力且无法被取代之阅读体验,是它生存的核心竞争力。在电子阅读时代,它因其独特的空间优势,发展空间还很大。
[Abstract]:Under the impact of electronic reading and e-business, physical bookstores have ushered in a crisis of survival, especially in the promotion of independence to unique. Professional characteristic books and publications are independent bookstores with independent carriers. In the difficult business situation, independent bookstores begin to go on the road of transformation. They sell their space advantages, carry out new media business promotion, and real estate developers. In the focus of the media market segmentation, crowdsourcing management model, experience marketing training high-viscosity consumers and other new business model. Independent bookstore ushered in a new survival opportunity. Independent bookstore's independent temperament, quiet and charming environment, full of temptation and can not be replaced by the reading experience, it is the core competitiveness of its survival. In the era of electronic reading. Because of its unique spatial advantages, the space for development is still very large.
【作者单位】：四川大学文学与新闻学院;
【分类号】：G239.23-F
【正文快照】： 独立书店,是指不以图书销售为单一目标,以独有性、专业性的特色书籍和出版品为载体参与构建当地精神文化生活的独立经营的实体书店[1]45。房租、税收、人力等经营成本居高不下,打着“人文阅读”的独立书店在如今图书电商正流行、电子阅读兴起的环境下惨淡经营。卓越亚马逊、当

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