基于平衡计分卡的C出版公司绩效指标体系研究

发布时间：2018-01-20 12:50

本文关键词： 出版企业绩效考核平衡计分卡绩效指标　出处：《中国地质大学(北京)》2017年硕士论文　论文类型：学位论文

【摘要】：中国新闻出版行业已基本完成转企改制,市场意识逐步增强。但与其他行业相比,新闻出版行业仍存在市场化程度较低的问题,行业垄断、地域分割现象仍较为严重。目前,中国新闻出版行业正处于数字化转型期,其中图书出版相对滞后一些。数字化转型对于图书出版企业来讲,既是机遇,也是挑战。绩效管理是企业人力资源管理的一项重要内容。平衡计分卡(BSC)作为一项行之有效的战略绩效管理工具,已越来越多地为企业所认识和实践。本文结合出版行业发展和C出版公司实际情况,综合应用文献查阅法、调查问卷法、案例研究法等方法,基于平衡计分卡理论与方法对C出版公司的绩效指标体系进行了研究。首先,全面收集与整理了C出版公司绩效考核现状资料,在深入分析的基础上,通过问卷调查的方法明确了其存在的显著问题;其次,通过召开战略研讨会对公司战略进行分析,确定公司发展战略,建立绩效评价指标库,并提取关键绩效指标绘制了公司战略地图;第三,组织专家运用德尔菲法进行绩效考核指标权重的设置,建立了公司层级平衡计分卡,在此基础上,分别构建部门、员工层级绩效指标体系,并建立部门、员工层级平衡计分卡;最后,在公司内组织实施平衡计分卡,并在实施过程中完善绩效考核体系。本文运用平衡计分卡理论,为C出版公司建立了相对科学、完善、具有可实施性的绩效评价指标体系,以加强和改进其绩效考核。在绩效指标体系构建过程中,通过设置合理的指标权重,将公司战略分解到部门和员工,使部门和员工的目标与企业目标保持一致,确保企业战略目标的实现。
[Abstract]:China's press and publishing industry has basically completed the transformation from enterprise to enterprise, and the market awareness has gradually strengthened. However, compared with other industries, the press and publication industry still has the problem of low marketization and monopoly. The phenomenon of regional division is still serious. At present, the Chinese press and publication industry is in the period of digital transformation, among which the book publishing lags behind. The digital transformation is an opportunity for the book publishing enterprises. It is also a challenge. Performance management is an important part of enterprise human resource management. The balanced Scorecard (BSC) is an effective strategic performance management tool. This paper combines the development of publishing industry and the actual situation of C publishing company, and synthetically applies the methods of literature reference, questionnaire, case study and so on. Based on the balanced Scorecard theory and method, the performance index system of C publishing company is studied. Firstly, comprehensive collection and collation of C publishing company performance evaluation information, on the basis of in-depth analysis. Through the method of questionnaire survey, it is clear that there are significant problems. Secondly, through the strategy workshop to analyze the company strategy, determine the company development strategy, establish the performance evaluation index database, and extract the key performance indicators to draw the company strategy map; Thirdly, the organization experts use Delphi method to set up the weight of performance appraisal index, and establish the balanced scorecard of company level, on the basis of which, the department, the employee level performance index system and the department are established respectively. Employee level balanced scorecard; Finally, the implementation of balanced scorecard in the company, and in the implementation process to improve the performance appraisal system. This paper uses the balanced scorecard theory to establish a relatively scientific and perfect for C publishing company. In order to strengthen and improve the performance appraisal system, the company strategy is decomposed into departments and employees by setting up reasonable index weight. Keep department and employee objectives in line with corporate goals and ensure the achievement of strategic objectives.
【学位授予单位】：中国地质大学(北京)
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G231;F272.92

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