医务工作者阅读习惯的实证调查及期刊的发展策略

发布时间：2018-01-22 08:43

本文关键词： 新媒体媒体融合医学期刊数字化阅读习惯　出处：《中国科技期刊研究》2016年04期 　论文类型：期刊论文

【摘要】：【目的】了解当前医务工作者有关医学类期刊的阅读习惯,探讨未来期刊的发展趋势以及发展策略。【方法】采用问卷形式对粤西地区287名医务工作者有关医学期刊阅读习惯进行随访调查,并以实证数据的形式对结果进行统计分析。【结果】调查共发送问卷287份,有效问卷266份。50.4%被调查者以"浅阅读"、"碎片化阅读"为主。约有六成的医务工作者以了解医学最新进展及前沿技术为目的进行阅读;而72.9%则希望通过阅读积累知识及经验。虽然大多数医务工作者认为网上知识更丰富,习惯以电脑浏览的形式进行阅读,但仍有98.9%表示不会放弃纸质阅读。【结论】多元化阅读将逐渐取代传统的纸质阅读;媒体融合出版是医学期刊生存和发展的必然趋势。
[Abstract]:[objective] to understand the current reading habits of medical journals. To explore the development trend and development strategy of future periodicals. [methods] 287 medical workers in western Guangdong were followed up by questionnaire. The results were statistically analyzed in the form of empirical data. [results] A total of 287 questionnaires were sent, and 266 valid questionnaires. 50.4% of the respondents used "shallow reading". About 60% of medical workers read with the aim of understanding the latest advances and cutting-edge technologies in medicine. And 72.9% hopes to accumulate knowledge and experience through reading. Although most medical workers think that online knowledge is more abundant, they are used to reading in the form of computer browsing. But 98.9% still said they would not give up paper-based reading. [conclusion] pluralistic reading will gradually replace the traditional paper-based reading; Media integration publishing is the inevitable trend of the survival and development of medical journals.
【作者单位】：广东医学院学报编辑部;
【分类号】：G237.5
【正文快照】： 广东医学院学报编辑部,广东省湛江市文明东路2号524023随着科学技术的不断发展,新媒体时代已经悄无声息地到来,各种媒介手段应运而生,信息传播的方式也变得更加丰富。在这一环境下,报纸、期刊等传统媒体都在为适应生存环境的变化寻求新的突破[1-2]。而《2015—2020年中国图书

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