我国全媒体出版的传播解析及发展初探

发布时间：2018-01-26 02:55

本文关键词： 全媒体出版传播学发展　出处：《广西民族大学》2011年硕士论文　论文类型：学位论文

【摘要】：步入21世纪后,随着互联网技术和数字技术的不断发展与应用,全媒体出版应运而生。全媒体出版作为一种新型的出版传播方式,它给出版业带来了难得的发展动力与机遇,但如同一把双刃剑,也使得整个出版业面临巨大挑战。虽然我国的全媒体出版还处于起步阶段,但可以预见其良好的发展前景。如何正确的理解全媒体出版,如何清醒的认识我国当前全媒体出版的现状及其社会影响,如何规避其带来的社会问题并谋求发展,这是本研究力图探索和解答的问题。基于这一认识,本文前两章对全媒体出版的基本内涵、价值、及我国全媒体出版的发展背景、历程、特点等进行了综合描述;第三章从传播学的角度,分别从传播过程的模式分析、传者分析、媒介分析、内容分析、受众分析、效果分析等几个方面剖析了全媒体出版;基于前三章,第四章探讨了目前中国全面媒体出版的现状及面临的问题,并分别从内容挖掘、媒介整合、版权保护等几个层面提出全媒体出版发展的可行性策略。文章最后,对我国的全媒体出版的发展前景进行了展望。本文的研究重点有二:一是将全媒体出版纳入传播学的视域内进行考察和解析,并研究其带来的社会影响,使得对全媒体出版有全面的新角度的认识,从而避免了视野上的狭隘性。二是分析当前我国全媒体出版的现状和困境,所作分析及所提建议可以为全媒体出版的产业实践提供借鉴。
[Abstract]:In 21th century, with the continuous development and application of Internet technology and digital technology, all-media publishing came into being. All-media publishing as a new mode of publishing and communication. It brings rare development power and opportunity to the publishing industry, but like a double-edged sword, it also makes the whole publishing industry face enormous challenges, although the all-media publishing in our country is still in its infancy. But can foresee its good development prospect. How to correctly understand the whole media publishing, how to soberly understand the current situation and social impact of all media publishing in China. How to avoid the social problems and seek development, this study tries to explore and solve the problem. Based on this understanding, the first two chapters of this paper comprehensively describe the basic connotation, value, development background, course and characteristics of all-media publishing in China. The third chapter analyzes the whole media publishing from the perspective of communication, from the mode analysis of communication process, media analysis, content analysis, audience analysis, effect analysis and so on. Based on the first three chapters, chapter 4th discusses the current situation and problems of China's comprehensive media publishing, and separately from the content mining, media integration. The feasibility strategy of the development of all-media publishing is put forward in the aspects of copyright protection and so on. Finally, the prospect of the development of all-media publishing in China is prospected. The research focus of this paper is two: first, the whole media publishing into the field of communication for investigation and analysis, and research its social impact, so that the whole media publishing has a comprehensive understanding of a new perspective. In order to avoid the parochialism in the field of vision, the second is to analyze the current situation and predicament of the whole media publishing in our country, and the analysis and suggestions can be used for reference for the industrial practice of the whole media publishing.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.2;G206

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