IP热背景下的传统出版业产业链重构

发布时间：2018-02-01 06:14

本文关键词： IP 产业链出版产业　出处：《中国出版》2017年15期 　论文类型：期刊论文

【摘要】：近两年来,社会上掀起了一股IP热,各种经典的、新锐的文学作品被陆续改变成影视作品,部分叫好又叫座的作品甚至开发了系列手游和周边产品。IP在市场上愈演愈热,对传统出版行业形成极大冲击,对其产业链中的价值链、供需链和空间链进行了全方位、多维度的解构。被解构的出版产业要积极寻求正确的重构之路。针对价值链的解构,出版产业应立足现有资源,打造立体出版;针对供需链的解构,出版产业应加强合作共赢,孵化IP产品;针对空间链的解构,出版产业需以社区聚合IP,发展社群经济。
[Abstract]:In the past two years, the society has set off a wave of IP fever, a variety of classic, new literary works have been changed into film and television works. Some of the popular works even developed a series of mobile phone games and peripheral products. IP is getting hotter and hotter in the market, which has a great impact on the traditional publishing industry, and has a great impact on the value chain in its industrial chain. The chain of supply and demand and the chain of space are deconstructed in all directions. The deconstructed publishing industry should actively seek the correct way of reconstruction. In view of the deconstruction of the value chain, the publishing industry should base itself on the existing resources and create three-dimensional publishing. Aiming at the deconstruction of supply and demand chain, the publishing industry should strengthen cooperation and win-win cooperation to incubate IP products. In view of the deconstruction of spatial chain, the publishing industry should converge IPs and develop community economy.
【作者单位】：广东外语外贸大学新闻与传播学院;华南理工大学新闻与传播学院;
【分类号】：G239.2-F
【正文快照】： IP即“Intellectual Property”,也就是知识产权。IP并不是一个新词,但随着《花千骨》《琅琊榜》《盗墓笔记》等由小说改编的同名影视剧的热播,在火了演员的同时,也火了一个词——IP。2015年被媒体称为IP元年,2016年IP热度仍未减弱,根据媒介360统计,2016年100部内容IP正式敲定

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