农业科技推广与农业科技类图书出版发行的互动融合探析

发布时间：2018-02-01 17:52

本文关键词： 农业科技类图书农业技术推广农家书屋网络主题书店　出处：《出版发行研究》2016年08期 　论文类型：期刊论文

【摘要】：近年来,农业科技类图书的出版发行呈现持续走低的状况,而在农业经济转型,农产品国际化竞争的大背景下,农业科技类图书的重要性却日益凸显。形成这一矛盾与出版企业选题不当、农村基层发行渠道(网点)萎缩、读者阅读意识偏低等因素紧密相关。出版企业应当通过借助农家书屋"信息集散中心"、开办网络主题书店等形式与农业科技推广工作深度融合,通过农业科技推广带动农业科技类图书的有效生产与销售,以此实现农业科技类图书的良性互动循环。
[Abstract]:In recent years, the publication and distribution of agricultural science and technology books continue to decline, but under the background of agricultural economic transformation and international competition of agricultural products. The importance of agricultural science and technology books is becoming more and more prominent. The formation of this contradiction and the improper topic selection of publishing enterprises, the rural grass-roots distribution channels (outlets) shrink. Readers' low awareness of reading is closely related to other factors. Publishing enterprises should integrate the agricultural science and technology extension work by means of the "information collection and distribution center" and the form of network topic bookstores. The effective production and sale of agricultural science and technology books can be promoted through the extension of agricultural science and technology, so as to realize the benign interactive circle of agricultural science and technology books.
【作者单位】：四川农业大学;
【基金】：国家社会科学基金项目“农产品食品安全视阈下的农业生产模式转型问题研究”,项目编号:14XGL003
【分类号】：G235
【正文快照】： 近年来,农业科技类图书的出版发行呈现出持续走低的趋势,而在农业经济转型,农产品国际化竞争激烈的大背景下,农业科技类图书的重要性却日益凸显出来。当前国内相关研究针对这一问题的论述并不多,有效的经验也不多。因此,有针对地开展理论与实践研究显得格外具有时效性。农业科

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