《vista看天下》杂志研究

发布时间：2018-02-01 20:04

本文关键词： 《看天下》模式二次传播悦读　出处：《西南大学》2011年硕士论文　论文类型：学位论文

【摘要】：近几年一份由宁夏日报报业集团主办的新闻综合类文摘杂《vista看天下》以其迅猛的发展速度和独特的风格风貌引起了人们的关注。《看天下》立志“做中国最好看的新闻杂志”,以“舆论看北京,经营学南方”为办刊方针,以“走出宁夏,面向全国”为办刊理念,自2005年3月创刊以来,每年的发行量和广告额都保持着100%以上的增长速度。通过短短的五年时间,《看天下》已经形成了一套可供借鉴和复制的模式：其一,牢牢把握住“文摘”和“新闻”的双重属性,充分发挥作为文摘杂志的优势,通过不同的信息组合和资讯整合方式来提高新闻二次传播的效果；其二,倡导一种精致的“悦读”体验,让读者轻松愉快的氛围中接受讯息；其三,通过在营销手段上的一些创新来获得了发行量上的巨大成功。本文将从传播学、新闻学、营销学的角度对《看天下》模式进行分析和梳理,并从中发现其不足,为其未来发展提出一些建议。
[Abstract]:In recent years, a comprehensive abstract of vista, sponsored by Ningxia Daily newspaper Group, has attracted people's attention with its rapid development speed and unique style and style. Be the best looking news magazine in China. "Public opinion to see Beijing, management to learn from the south" as the policy, "out of Ningxia, facing the whole country" as the concept of running the magazine, since March 2005. Annual circulation and advertising volume has maintained a growth rate of more than 100%. Through a short period of five years, "look at the world" has formed a set of models for reference and replication: first. Firmly grasp the dual attributes of "Digest" and "News", give full play to the advantages of the magazine as a digest, through different information combinations and information integration to improve the effect of news secondary dissemination; Second, advocate a kind of delicate "Yue read" experience, let the reader receive the message in the relaxed and pleasant atmosphere; Third, through some innovation in marketing means to obtain a great success in circulation. This paper will analyze and comb the "see the World" model from the perspective of communication, journalism and marketing. And find out its insufficiency from it, put forward some suggestions for its future development.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G237.5

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