湖南省出版产业可持续发展研究

发布时间：2018-02-02 20:41

本文关键词： 出版产业可持续发展产业生态平衡　出处：《湖南大学》2010年硕士论文　论文类型：学位论文

【摘要】：近年来,湖南出版产业势头良好,这主要得益于出版湘军敢为人先的精神以及湖南新闻出版体制的改革。但随着新闻出版体制改革的不断深入,改革也走的越来越艰难,步伐越来越慢。与此同时,湖南出版产业也还面临着许多其它问题,出版资源利用率低下;书籍库存大量积压,造成资源浪费;盗版图书猖獗于市,出版市场的生态平衡被严重破坏……在这种情况下,强调高效利用资源,优化资源配置,资源节约型模式以及产业生态平衡的可持续发展理念营运而生,这也恰好与湖南省长株潭“资源节约型和环境友好型”社会建设的思想不谋而合。通过出版产业可持续发展三维诊断系统的诊断,此文分析了湖南出版产业可持续发展的现状,湖南省湖湘历史、文化资源丰富;出版增加值、净利润迅猛发展……同时也发现了诸如出版品牌建设欠缺专业化、精准化;出版产品构成单调,多以长线图书为主;粗放型的经营等问题。针对此,此文提出了湖南出版产业可持续发展的目标与对策,并通过对湖南出版投资控股集团进行个案分析,得出几点启发性经验。自发、主动地走可持续发展之路,积极的改革创新,是湖南出版产业发展最显著的特征。而高效利用资源,优化资源配置,走资源节约型的道路则贯穿于湖南出版投资控股集团可持续发展之路的始终。此文提出的关于湖南出版产业可持续发展的对策,得出的结论,尝试解决湖南出版业现今的一些问题,更重要的是对未来湖南出版业怎么发展提出了指导性思想、理念以及具体的建议,特别是针对品牌建设以及低阅读率之困,提出了比较详尽的对策。
[Abstract]:In recent years, Hunan publishing industry has a good momentum, which is mainly due to the spirit of the Hunan publishing army and the reform of Hunan press and publication system, but with the deepening of the reform of the press and publication system. At the same time, Hunan publishing industry is also faced with many other problems, low utilization of publishing resources; A large number of books in stock backlog, resulting in a waste of resources; Pirated books are rampant in the city, the ecological balance of the publishing market has been seriously damaged. In this case, the emphasis on efficient use of resources, optimize the allocation of resources. The mode of resource saving and the concept of sustainable development of industrial ecological balance come into being, which coincides with the idea of "resource-saving and environment-friendly" social construction in Changzhutan, Hunan Province. Through the diagnosis of the three dimensional diagnosis system of the sustainable development of the publishing industry, this paper analyzes the present situation of the sustainable development of the publishing industry in Hunan Province, the history of Hunan Province and the rich cultural resources. At the same time, it also found that the construction of publishing brand is lack of specialization and precision; The structure of the publishing products is monotonous, and most of them are long term books. In view of this, this paper puts forward the goal and countermeasure of sustainable development of Hunan publishing industry, and analyzes the case of Hunan publishing investment holding group. It is the most significant characteristic of Hunan publishing industry to take the path of sustainable development spontaneously and actively, and to use resources efficiently and optimize the allocation of resources. The way of resource saving runs through the sustainable development of Hunan Publishing Investment holding Group. This paper puts forward the countermeasures of the sustainable development of Hunan publishing industry, draws the conclusion, tries to solve some problems of Hunan publishing industry nowadays. More importantly, it puts forward guiding thoughts, ideas and concrete suggestions on how to develop the publishing industry in Hunan in the future, especially for the difficulties of brand building and low reading rate, and puts forward more detailed countermeasures.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F

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