学术期刊融合发展与集约化经营——媒体融合下的学术期刊发展趋势

发布时间：2018-02-04 23:25

本文关键词： 数字出版媒体融合学术期刊集约化经营　出处：《中国科技期刊研究》2017年04期 　论文类型：期刊论文

【摘要】：【目的】探讨数字出版技术迅猛发展下,国内学术期刊在媒体融合环境中的发展模式。【方法】通过分析国内学术期刊办刊特点及数字技术带来的传播环境改变,引入管理学中的集约化管理理论,提出集约化经营概念,探讨学术期刊在新媒体传播方式下的发展模式。【结果】媒体融合是学术期刊的发展趋势,期刊在集团化集约性管理运作下,方能实现数字化、多媒体融合性出版的持续性发展。【结论】集约化管理有利于资源优化分配,提升核心竞争力,是结合学术期刊与新媒体,实现多渠道传播的重要方法。
[Abstract]:[objective] to explore the rapid development of digital publishing technology. The development model of domestic academic journals in the environment of media integration. [methods] by analyzing the characteristics of domestic academic journals and the change of communication environment brought by digital technology, the theory of intensive management in management was introduced. This paper puts forward the concept of intensive management and probes into the development mode of academic periodicals under the new media communication mode. [results] Media integration is the development trend of academic periodicals, and periodicals are in the operation of intensive management. [conclusion] intensive management is conducive to the optimal allocation of resources and enhance the core competitiveness, is a combination of academic journals and new media. The important method to realize multi-channel communication.
【作者单位】：陕西医学陕西中医杂志社;中医杂志社;
【分类号】：G237.5
【正文快照】： 1)陕西医学、陕西中医杂志社,陕西省西安市碑林区南大街东木头市113号7100012)中医杂志社,北京市东直门内南小街16号100700传统媒体(报刊、电台、电视等)与智能手机、电脑、数字电视等新兴媒体的有效结合,衍生出新的信息产品,并通过信息平台传播于众,即媒体融合,这是网络发展

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