从引进来看“走出去”——谈童书出版国际经验借鉴

发布时间：2018-02-12 19:10

本文关键词： 童书出版国际经验引进来 “走出去”　出处：《出版广角》2017年17期 　论文类型：期刊论文

【摘要】：改革开放以来,我国童书出版发展迅猛,这跟引进来密切相关。我国童书出版从引进来的童书中在内容生产、产业链延伸、宣传营销等方面学习借鉴了很多先进经验,但是我国童书"走出去"还不尽如人意,输出版权的数量远远低于引进版权的数量。文章从品牌童书出版、"走出去"形式的创新、"走出去"渠道资源的统筹、利用好书展平台等方面做了分析和探讨。
[Abstract]:Since the reform and opening up, the publishing of children's books in China has developed rapidly, which is closely related to the introduction of children's books. The publication of children's books in our country has learned a lot of advanced experiences in terms of content production, extension of the industrial chain, publicity and marketing, etc. However, our country's children's book "going out" is not satisfactory, and the number of copyright exported is far lower than the number of imported copyright. The article is published from the brand children's book, the innovation of "going out" form, and the coordination of "going out" channel resources. Make use of the book exhibition platform and other aspects to do an analysis and discussion.
【作者单位】：江苏凤凰少年儿童出版社;
【分类号】：G239.2

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