每月一书俱乐部:新与旧的交锋

发布时间：2018-02-14 08:28

本文关键词： 图书营销图书俱乐部每月一书俱乐部　出处：《出版广角》2017年10期 　论文类型：期刊论文

【摘要】：美国每月一书俱乐部成立于1926年,是世界首家图书俱乐部,开创了图书销售的新形式。文章简要介绍了每月一书俱乐部的发展历程,旨在从建设网络新平台、重塑品牌形象、重视编辑制度和提携新生作家四个角度剖析BOMC的转型升级,分析每月一书俱乐部已保留的优良传统以及数字新媒体发展的经营策略。
[Abstract]:The American monthly Book Club was founded in 1926. It is the first book club in the world and has created a new form of book sales. This paper briefly introduces the development of the monthly book club, aiming at rebuilding the brand image from the construction of a new network platform. This paper analyzes the transformation and upgrading of BOMC, the fine tradition which has been retained by the monthly book club and the management strategy of the development of digital new media from the four angles of attaching importance to the editing system and promoting the new writers.
【作者单位】：河北大学新闻传播学院;河北大学出版研究所;
【分类号】：G239.1

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