匠心质造:颜值时代的工匠精神——以清华版《山海经》为例

发布时间：2018-02-15 23:57

  本文关键词： 中华美 颜值经济时代 工匠精神 《山海经》　出处：《出版广角》2017年04期 　论文类型：期刊论文

【摘要】：文章详细分析了清华大学出版社2016年度畅销书《山海经》的策划、编辑及出版过程,论述了如何精准研究纸质书与电子书差异化实现模式以及实施细节,如何以"匠心质造"来体现颜值经济时代的工匠精神,如何研究和思考纸质书内容的品质和装帧的艺术性创新,又如何以最匹配的方式呈现整体和谐,最终产生美到窒息的震撼效果来传播中华美,实现出版人的文化理想。
[Abstract]:This paper analyzes in detail the planning, editing and publishing process of Tsinghua University Publishing House's 2016 best-seller Shanhai Classic, and discusses how to accurately study the realization mode and implementation details of the differentiation between paper books and e-books. How to embody the spirit of craftsman in the age of face economy, how to study and think about the quality of paper book content and the artistic innovation of binding design, and how to present the whole harmony in the most matched way? Finally, the shock effect of beauty to suffocation is produced to spread the beauty and realize the publisher's cultural ideal.
【作者单位】： 清华大学出版社;
【分类号】：G232
，

本文编号：1514181