时尚杂志与消费主义的文化逻辑

发布时间：2018-02-17 03:14

本文关键词： 时尚杂志消费主义文化逻辑商品的文化价值体系　出处：《暨南大学》2010年硕士论文　论文类型：学位论文

【摘要】： 从农业社会到工业社会,消费的含义经历了从“靡费”、“浪费”的贬义到“耗费”的中性含义的改变。而当工业社会进一步发展到消费社会,消费又从单纯的经济行为变成为涉及社会、政治、文化等多个层面的复杂行为。对消费意义的理解是每个时代的消费文化的重要组成部分,作为当代消费文化的主潮,消费主义的逻辑就是建立在对消费意义的深挖与重构之上。本文通过对时尚杂志的内容进行了全面的梳理,发现：时尚杂志积极赋予商品以文化价值,同时,时尚杂志又将商品的文化价值体系投射到社会个体的身上。简言之,消费不再是人追求商品的使用价值的过程,而是人通过商品的文化价值来定义自己、“改变”自己和满足自己的过程。这就是消费主义的文化逻辑。消费主义在当代中国迅速扩散,显示了消费主义的文化逻辑在某种程度上契合了中国社会转型时期的现实。对消费主义的批判必须建立在对这种现实的认识之上。欲还消费以本来面貌,必须建立理性的价值观和多元的个人评价体系,只有还物以物的身份,还人以人的尊严,才能破除消费主义迷局,营造健康的消费文化。
[Abstract]:From the agricultural society to the industrial society , consumption has changed from the " rage " and " waste " to the neutral meaning of " expenditure " . When the industrial society develops further into the consumer society , consumption becomes a complex behavior involving many aspects , such as social , politics and culture . The understanding of consumption significance is an important part of the consumption culture in every era . As the main trend of contemporary consumer culture , the logic of consumerist is to establish the deep excavation and reconstruction of consumption meaning . In brief , the consumption is no longer the process of pursuing the value of the use value of the commodities , but the people define themselves through the cultural value of the commodities , and change themselves and satisfy their own processes . This is the cultural logic of consumerist . Consumerism is spreading rapidly in contemporary China . It shows that the cultural logic of consumeris in some ways the reality of China ' s social transformation period . The criticism of the consumerist must be based on the reality . It is necessary to establish rational values and multi - element personal evaluation system . Only the identity of the object and the human dignity can be used to break the consumerist and create a healthy consumption culture .

【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F;F713.5

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