大数据思维对传统出版业的影响及应用研究

发布时间：2018-02-21 03:15

本文关键词： 大数据思维传统出版业出版流程营销模式思维模式　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：20世纪90年代后期,由于互联网的飞速发展,大数据技术走进世界各地人们的视野中,大量相关的论文陆续出现,并开展大型的数据讨论会、论坛,大数据的热潮也在传统出版业中蔓延。传统出版业在近几年正在面临数字化转型,作为深度数字化的大数据也接踵而至,然而,广大出版工作者对于大数据的了解还不够深入,在态度上也没有完全地接受。本文从大数据思维的角度出发,对传统出版业的出版流程、营销模式、思维方式的现状进行了分析,进而提出了相应的对策,为出版业的发展和探索打下基础。大数据对于我国来说是一个崭新的话题,在各个行业中还没有建立全面的发展体系,传统的出版社也同样是这种情况。因此,本文从分析大数据思维的特征入手,介绍了三组大数据思维模式,从了解大数据思维开始,进而分析其对传统出版业带来的变化,论述出版业在大数据时代所面临的困境,并提出相应的改革对策,分别是大数据动态性与智能化思维在出版流程中的应用、大数据相关性与预测性思维在营销模式中的应用、大数据整体性与不确定性思维对出版工作者的启示,并对出版业在未来的发展进程中可能会遇到的问题进行前瞻性的预测与研究。
[Abstract]:In late 1990s, due to the rapid development of Internet technology, big data into people around the world view, a large number of papers have appeared, and to carry out large data discussion forum, big data has been spread in the traditional publishing industry. The traditional publishing industry is facing the digital transformation in recent years, as the depth of digital the data also followed, however, the majority of publishers for large data understanding is not deep enough, the attitude is not completely accepted. This article from the big data thinking point of view, the traditional publishing industry, the publishing process, marketing model, analyses the current situation of the thinking mode, and then puts forward the corresponding countermeasures and lay the foundation for the development of the publishing industry and exploration. Big data is a new topic for our country, in various industries have yet to develop a comprehensive system of transfer. The press is also the case. Therefore, this paper from the analysis of the characteristics of big data thinking, introduces three group data from the beginning to understand the mode of thinking, thinking big data, and then analyze the change of the traditional publishing industry brings, discusses the publishing industry is facing in the era of big data dilemma, and puts forward reform measures accordingly, are big data dynamic and intelligent thinking in the publication of the application in the process, the application of big data correlation and prediction of thinking in the marketing mode, enlightenment overall big data and uncertainty of thinking of publishing workers, forecast and prospective study of the publishing industry in future development may encounter problems.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2-F;F49

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