2006-2010年养生保健类畅销书研究

发布时间：2018-02-23 17:32

本文关键词： 图书研究养生保健类畅销书 2006-2010　出处：《河北大学》2011年硕士论文　论文类型：学位论文

【摘要】：随着生活水平的提高,人们的健康意识进一步提高。人们对物质生活的需求,向越来越多元化的需求转变。关注“健康生活”已经成为我国人民群众生活中的一个重要内容。中医养生文化不仅是中华民族光辉灿烂的文化的瑰宝之一,也是保证“健康生活”的一种有效手段和方法。自2002年8月洪昭光健康快车系列图书畅销,至今养生保健类图书占据非虚构类图书销售排行榜的前列,关于养生、保健和疾病的预防等内容相关的图书种类日益增多。本文在前人研究的基础上,通过对已有现存文献的整理,从2006年以来的养生类畅销书为研究对象,选取《出版参考》、开卷图书公司、《出版广角》和《科技与出版》等文献资料,通过对养生保健类畅销书的图书内容、图书制作以及图书营销等内容的数据统计和分析。通过对背景、成果、影响及其存在的问题的研究,探讨养生类畅销书的未来发展对策,并且探寻一条养生保健类图书的规范化道路。本文分为四个部分:第一部分简要介绍了养生类畅销书的定义、特点。第二部分介绍了畅销书的畅销原因,分别从政策、经济、文化、受众心理四个方面进行分析。第三部分从成果与影响两方面分析养生类畅销书的现状。第四部分分析养生保健类畅销书目前存在的问题以及未来的发展对策。
[Abstract]:With the improvement of living standards, people's health awareness is further improved. Attention to "healthy living" has become an important part of the life of the Chinese people. Chinese medicine culture of health preservation is not only one of the treasures of the splendid culture of the Chinese nation. It is also an effective means and method to ensure "healthy living." since August 2002, the Hong Zhaoguang Health Express series of books have been selling well. Health care and disease prevention and other content related to the increasing variety of books. On the basis of previous studies, this paper, through the collation of the existing literature, has been the best seller of health since 2006 as the object of study. In this paper, the contents of the best seller of health and health care were selected, such as publication reference, open book company, publishing wide angle, science and technology and publishing, etc. Through the research on the background, achievement, influence and existing problems, the paper discusses the future development countermeasures of the best-selling books in the health category, such as book production, book marketing and so on. And to explore a health care book standardized way. This paper is divided into four parts: the first part briefly introduces the definition and characteristics of best-selling books in health. The second part introduces the reasons for the bestselling of bestsellers, from policy, economy, culture, The third part analyzes the current situation of best-selling books from the aspects of achievement and influence. Part 4th analyzes the problems existing in the best-selling books of health and health care and the development countermeasures in the future.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G232

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