设计心理学在书籍设计中的应用研究

发布时间：2018-02-23 23:08

本文关键词： 设计心理学书籍设计情感需要　出处：《中国美术学院》2012年硕士论文　论文类型：学位论文

【摘要】：随着社会经济的高速发展，生活物质条件的不断改善，读者购买书籍的决定因素已经不是其商品价值，某种程度上也不完全由其功能决定，而是决定于情感记忆或者愉悦心理，使得研究设计心理学在书籍设计中的应用变得非常必要。本文通过设计心理学的研究，充分认识读者的情感因素和阅读心理需求与书籍设计内在构成要素之间的关系，从书籍整体设计的角度出发，总结归纳出对应读者不同层次情感需要的合理的书籍设计方法并将其运用到书籍设计中去从而使设计有目的、有意识地迎合读者的不同阅读心理需求，，在能够保证书籍根本价值——阅读功能的前提下，增进书籍使用的舒适性和趣味性，并赋予书籍阅读功能以外的情感价值，使书籍能够在电子媒介大行其道的时代背景下更能迎合人们的选择。本文首先对(纸本)书籍存在现状进行分析研究；之后是对书籍设计构成要素与阅读行为和心理相互作用的分析研究；最后是对设计心理学在书籍设计中的应用研究。
[Abstract]:With the rapid development of social economy and the continuous improvement of material conditions of life, the determinants of purchasing books by readers are no longer the value of their commodities, but to some extent not entirely determined by their functions, but by emotional memory or pleasant psychology. It is necessary to study the application of design psychology in book design. Through the research of design psychology, this paper fully understands the relationship between the readers' emotional factors and the psychological needs of reading and the inner elements of book design, and starts from the angle of the whole design of books. This paper sums up the reasonable book design methods corresponding to the readers' different emotional needs and applies them to the book design so that the design can meet the readers' different reading psychological needs purposefully and consciously. In order to ensure the fundamental value of books-reading function, to enhance the comfort and interest of the use of books, and to give books beyond the reading function of emotional value, So that books in the electronic media popular in the background of the times to cater to people's choices. This paper firstly analyzes the existing situation of books, then analyzes the interaction between the elements of book design and reading behavior and psychology, and finally studies the application of design psychology in book design.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TS881

【参考文献】