实体书店的融合经营策略探讨

发布时间：2018-02-24 18:13

  本文关键词： 实体书店 融合经营 策略　出处：《编辑学刊》2017年05期 　论文类型：期刊论文

【摘要】：图书市场的激烈竞争和自身原有缺陷的双重夹击下,实体书店的生存受到巨大威胁,经营遭遇瓶颈。实体书店与网络书店的融合经营已成为图书零售业发展的重要趋势,新形势下,实体与网络、线上与线下的合作共融是大势所趋,实体书店在文化理念、信息服务、品牌塑造和营销技术方面与网络书店融合发展。
[Abstract]:With the fierce competition of the book market and the double attack of its original defects, the survival of the physical bookstore is greatly threatened and the operation is met with a bottleneck. The integration of the physical bookstore and the online bookstore has become an important trend of the development of the book retail industry. Under the new situation, the cooperation between entity and network, online and offline is the trend of the times. The entity bookstore integrates with the online bookstore in the aspects of cultural concept, information service, brand shaping and marketing technology.
【作者单位】： 商丘学院;
【分类号】：G239.23-F
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本文编号：1531218