时尚杂志女性形象的跨文化比较

发布时间：2018-02-26 10:54

本文关键词： 时尚媒体话语女性形象跨文化研究　出处：《浙江大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着科技日新月异的发展,传媒的力量变得越来越强大。它加速了全球化的发展,影响着全世界人民生活的方方面面。在跨文化语境中将传媒与社会性别结合起来研究文化与意识形态因素也成为当今一大焦点。而女性时尚杂志的崛起,为现代女性提供了精神文化诉求的场所,为具有较高消费能力的广大年轻女性群体提供有关服饰美容、职业发展、情感关系和娱乐休闲等方面的时尚讯息。本文分别选取了《瑞丽.伊人风尚》以及《时尚》作为中国和美国主流时尚杂志作为研究样本,它们分别是中国和美国发行量最大的杂志之一。研究分别选取了两份杂志2010年全12个月份的杂志作为样本。研究以文化维度理论、新闻与文化理论和社会性别理论为框架,采用量化与质化研究相结合的方式,运用内容分析法、话语分析法以及跨文化比较,比较了两份杂志的时尚报道中女性形象塑造的异同点,旨在挖掘报道背后的文化意识形态因素是如何构建时尚女性形象的。研究发现,中国时尚杂志与美国时尚杂志在读女性形象的呈现既有相同之处,同时也有着各自明显的特征,尽管与其他许多男性主导领域相比,女性在时尚领域算是参与较多的,但是媒介在构建时尚女性形象上仍旧存在着将女性刻画为消费者而非劳动者的现象。无论是相似之处还是差异之处,其背后都隐藏着各自根深蒂固的社会历史文化与意识形态。
[Abstract]:With the rapid development of science and technology, the power of the media has become more and more powerful. It has accelerated the development of globalization. It has become a focal point to study the cultural and ideological factors in the cross-cultural context, and the rise of women's fashion magazines. It provides modern women with a place for spiritual and cultural appeal, and provides fashion information about dress and beauty, career development, emotional relationship, entertainment and leisure for the young women with higher consumption power. This paper selects Rayleigh Iman Fashion and Fashion as the main fashion magazines in China and the United States as the research samples. They are one of the largest circulation magazines in China and the United States. The study selected two magazines from 12 months in 2010 as a sample. The study was based on cultural dimension theory, news and culture theory and gender theory. By combining quantitative and qualitative studies, using content analysis, discourse analysis and cross-cultural comparison, this paper compares the similarities and differences of the female images in the fashion reports of the two magazines. The purpose is to excavate the cultural ideology factor behind the report how to construct the fashionable female image. The study found that Chinese fashion magazines and American fashion magazines have both similarities and distinct features, although compared with many other male-dominated areas, Women are more involved in fashion, but the media still portray women as consumers rather than workers in the construction of fashion women's image. Behind them are their deep-rooted social, historical, cultural and ideology.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G232.2

【参考文献】