多媒体电子杂志的视觉传达设计研究

发布时间：2018-03-01 11:29

本文关键词： 多媒体视觉传达设计电子杂志交互　出处：《苏州大学》2010年硕士论文　论文类型：学位论文

【摘要】： 多媒体电子杂志的视觉传达设计是一种新的艺术设计形式,新的大众传播模式,无论从内容、形式还是审美心理上都与传统杂志设计有着很大不同。交互性是多媒体电子杂志视觉传达设计的最大特点,它使受众对信息的接受方式由被动接受变为主动参与,体现了设计的人性化。本文结合当前的人文背景、科学技术的发展,对电子杂志设计与传统杂志的差异进行探讨,然后对多媒体电子杂志的视觉要素、视觉特征、设计原则、创作流程以及新的设计形式带来的革新进行研究,着重分析研究了版面中对视频、音频、动画、影视等媒体形式的借鉴应用,最后分析多媒体电子杂志在视觉传达设计上存在的一些弊端。同时,对多媒体电子杂志的视觉表现特征与多媒体电子杂志受众的视觉心理分析也是本文研究的重点。
[Abstract]:Multimedia electronic magazine visual communication design is a new form of art design, a new mass communication model, regardless of the content, Both form and aesthetic psychology are very different from traditional magazine design. Interaction is the biggest characteristic of multimedia electronic magazine visual communication design, which makes the audience accept information from passive to active participation. This paper discusses the differences between electronic magazine design and traditional magazine, and then discusses the visual elements, visual characteristics, design principles of multimedia electronic magazine, combining with the current humanistic background, the development of science and technology, and the differences between the design of electronic magazine and traditional magazine. The creative process and the innovation brought about by the new design form are studied, with emphasis on the application of video, audio, animation, film and other media forms in the layout. At last, this paper analyzes some disadvantages of multimedia electronic magazine in visual communication design. At the same time, it also focuses on the visual expression characteristics of multimedia electronic magazine and the visual psychological analysis of the audience of multimedia electronic magazine.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.6

【引证文献】