竞争环境下打造报纸名专栏专题研究

发布时间：2018-03-02 13:22

本文选题：竞争环境　切入点：报纸　出处：《南昌大学》2010年硕士论文　论文类型：学位论文

【摘要】： 专栏是整个报纸版面的重要组成部分,80年代以来,我国媒体事业迅猛发展,报纸专栏一直深受报人喜爱和推崇。时至今日,媒体竞争日渐加剧,而专栏在报业界却始终保持永不退色,在同质、异质媒体激烈竞争环境下依然美丽。本文从分析中国新闻奖名专栏获奖栏目入手,对身处报纸、广播、电视、互联网及新兴媒介3G手机报等媒体之间激烈竞争环境下,报纸专栏经久不衰的主要原因进行了深入分析,从报纸的内在需求阐述了报纸名专栏在打造媒介品牌、提高媒体效益等方面的积极作用。重点是对如何打造报纸名专栏展开了具体阐述,认为打造名专栏没有独门诀窍,必须在专栏定位、视觉效果、内容凝练、品牌意识以及网罗人才上下功夫。
[Abstract]:The column is an important part of the whole newspaper layout since 1980s, the media career of our country has developed rapidly, the newspaper column has been loved and respected by the newspaper people all the time. Today, the media competition is increasing day by day. However, the column in the newspaper industry has always remained unfading, and is still beautiful in the environment of intense competition between homogeneous and heterogeneous media. This article begins with the analysis of the award-winning columns of the China Journalism Awards, and focuses on the newspapers, radio, and television. In the fierce competition environment between the Internet and 3G mobile newspaper, the main reasons why the newspaper column lasts for a long time are analyzed in depth. From the inside demand of the newspaper, the paper expounds that the newspaper name column is building the media brand. The emphasis is on how to create a newspaper column, which has no unique knack, and must be focused on positioning, visual effects, and condensed content. Brand awareness as well as the recruitment of talent on the hard work.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G213

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