受众需求与文化认同——试论国产绘本的发展瓶颈与应对策略

发布时间：2018-03-04 04:29

本文选题：全球化　切入点：国产绘本　出处：《中国编辑》2017年11期 　论文类型：期刊论文

【摘要】：绘本是以图文结合的形式承载着丰富的文化内涵的精神产品。绘本艺术中蕴含着本民族的价值观念与精神旨归,能在潜移默化中对受众产生精神熏陶和价值传递,从而逐渐认同、依赖其价值观念与意识形态。近年来国产绘本取得了不菲的成绩,但是与引进绘本相比还有一定的差距,这对于我国民族文化认同的建构提出了严峻挑战。因此,我们必须采取措施突破当前国产绘本的发展瓶颈,在研究受众需求的基础上积极探索和开拓国产绘本的民族化道路,以应对严峻的市场竞争与文化侵蚀。
[Abstract]:Picture book is a kind of spiritual product with rich cultural connotations in the form of the combination of picture and text. The art of picture book contains the values and spiritual purport of the nation, which can produce spiritual edification and value transmission to the audience in the process of imperceptible influence. In recent years, domestic picture books have made great achievements, but compared with the introduction of picture books, there is still a certain gap. This poses a severe challenge to the construction of national cultural identity in China. Therefore, we must take measures to break through the bottleneck of the development of domestic picture books, and actively explore and open up the nationalization path of domestic picture books on the basis of studying the needs of the audience. To cope with severe market competition and cultural erosion.
【作者单位】：暨南大学人文学院;
【基金】：2017年度广州市哲学社会科学“十三五”规划课题“广州率先实现社会主义现代化的文化体系研究”(项目编号:2017GZZK15)的阶段性研究成果
【分类号】：G239.2

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