控制“冗余成本”对出版上市公司的现实意义

发布时间：2018-03-04 08:04

  本文选题：出版上市公司　切入点：寻的经营　出处：《中国出版》2017年16期 　论文类型：期刊论文

【摘要】：在国际传媒集团浸润中国传媒市场的背景下,我国出版传媒业运作资本、规模扩张、资源整合和市场拓展,已成进一步发展之路。通过对已上市媒介公司进行剖析,研究新出现的经营规模扩张与能效缩减之"剪刀差"现象,分析其经营策略和产业结构,找出经营短板,指出控制冗余成本的重要意义,以利于出版市场释放存量、寻求增量,促进媒介在符合产业发展规律的轨迹上运行。
[Abstract]:Under the background of the international media groups infiltrating the Chinese media market, the operation capital, scale expansion, resource integration and market expansion of the publishing media industry in China have become the way for further development. This paper studies the phenomenon of "scissors difference" between the expansion of business scale and the reduction of energy efficiency, analyzes its management strategy and industrial structure, finds out the management shortboard, and points out the importance of controlling redundant cost in order to facilitate the release of stock in the publishing market and seek for increment. To promote the media in line with the development of industry on the track.
【作者单位】： 华中师范大学新闻传播学院;
【基金】：2016年中央高校基本业务费项目(20205160150)系列成果
【分类号】：G239.2-F
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本文编号：1564796