从《世界服装之苑》看时尚女性形象变迁

发布时间：2018-03-07 00:34

本文选题：时尚杂志　切入点：女性　出处：《华东师范大学》2010年硕士论文　论文类型：学位论文

【摘要】： 女性时尚杂志进入中国已20多年,在中国女性阅读界颇为风行。随着社会的不断进步和经济生活的发展变化,时尚所指涉的内涵与外延也在不断扩展。时尚与现代生活息息相关,不光影响都市人群的物质生活和精神生活,还引领都市人群的生活方式和思想理念。但时尚杂志塑造的女性形象却受到许多女性主义研究学者们的谴责。其中许多批判有着绝对化、极端化倾向,在认识上存在明显误区。持女性主义观点的研究者在男女不平等、利益不一致的观点框架中展开对女性形象进行解读。基于固有的理论假设,女性主义者将女性读者“预设”成没有文化见解、任由意识形态摆布的对象,自然会看到她们所谓的时尚杂志中的女性“刻板形象”。怎样认识女性时尚杂志,怎样看待时尚杂志存在的问题,关系着时尚杂志的走向和未来。出于对这种“批判”的质疑,本文选取《世界服装之苑》作为研究对象,通过文本分析和形象分析的方法对其塑造的女性形象进行深入解读。《世界服装之苑》自1988年登陆我国期刊市场以来,凭借自身专业性和权威性为后来的时尚杂志发展起到了表率和借鉴作用,成为当代中国都市女性类杂志中的领军者。该刊的成长历程与我国中产阶级的形成和发展的时间相吻合,是都市女性群体发展最有力的见证者。本文通过对刊物中的人物访谈、专题报道、职场专题、广告语言等进行分析,以考察时尚杂志所塑造的女性形象；通过对这个形象特点和变迁规律的总结,进一步探究在社会环境的影响下现代女性生存状态和价值观念发生的相应变化,并对今后女性时尚杂志的发展方向提出了建设性的主张。
[Abstract]:Women's fashion magazines have been in China for more than 20 years. They are popular in Chinese women's reading circles. With the development of society and economic life, The connotation and extension of fashion is also expanding. Fashion is closely related to modern life, and not only affects the material and spiritual life of urban people, It also leads the way of life and ideas of urban people. But the images of women created by fashion magazines have been condemned by many feminist researchers. Many of them have an absolute and extreme tendency to criticize. There are obvious misunderstandings in cognition. The researchers who hold the feminist point of view begin to interpret the image of women in the frame of view of inequality between men and women and discordance of interests. Feminists make female readers "preset" as objects without cultural opinions and subject to the influence of ideology. Naturally, they will see what they call "stereotyped images" of women in fashion magazines. How to understand women's fashion magazines? How to treat the existing problems of fashion magazines is related to the trend and future of fashion magazines. In order to question this kind of "criticism", this paper chooses "World Garment Garden" as the research object. Through the methods of text analysis and image analysis, the author deeply interprets the female image created by it. "World Garment Garden" has been on the Chinese periodical market since 1988. With their own professionalism and authority for the later fashion magazine development played a role model and reference, It is the most powerful witness of the development of the urban women group, which is the most powerful witness in the development of urban women group. This paper discusses the characters in the publication, through interviews with the characters in the publication, the author of this paper has become the leader in the contemporary Chinese urban women's magazine, which is consistent with the time of the formation and development of the middle class in our country. Special reports, workplace topics, advertising language, etc., to investigate the female image created by fashion magazines; through the summary of the characteristics and changing laws of this image, Under the influence of social environment, this paper probes into the corresponding changes of modern women's living state and values, and puts forward constructive opinions on the development direction of women's fashion magazines in the future.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G232

【引证文献】