湖南出版集团企业文化整合研究

发布时间：2018-03-07 17:31

本文选题：企业文化　切入点：整合　出处：《中南大学》2012年硕士论文　论文类型：学位论文

【摘要】：企业文化是企业的灵魂。长期以来,由于产业属性和管理体制使然,文化企业的企业文化建设滞后于产业发展。随着全国文化体制改革的纵深推进,文化企业新型市场主体的确立,跨媒体、跨行业、跨所有制、跨区域、跨国界扩张的极大提速,大型文化企业集团的纷纷出现并不断壮大,文化企业集团对企业文化建设日益重视,成为新的课题和新的战略。湖南出版集团是位居国内出版第一方阵的强势出版集团,成功实现传媒主业IPO,打造的上市公司成为中国出版传媒的龙头股,创造的改革发展经验在全国具有代表性。本文以湖南出版集团企业文化整合研究为个案,运用企业文化理论的基本框架,考虑文化集团企业文化建设的特殊因子,从文化生成层面追溯湖南出版集团改革发展历程,寻求集团在产业拓展和战略转型新形势新趋势下进一步加强企业文化整合的必然性、必要性和可行性,从而成为推动湖南出版集团取得跨越式发展的强大动力。本文通过收集和整理公司内部资料,采取高层访谈、与员工座谈等方式收集所需要的资料和信息,通过对影响企业文化整合的要素分析,理论联系实际,提出了湖南出版集团企业文化整合与创新的路径与方法,形成切实可行的集团企业文化建设解决方案。
[Abstract]:The enterprise culture is the soul of the enterprise. For a long time, because of the industrial attribute and the management system, the enterprise culture construction of the cultural enterprise lags behind the industrial development. With the establishment of new market subjects, cross-media, cross-industry, cross-ownership, cross-regional and cross-border expansion, large cultural enterprise groups have emerged and continued to grow. Cultural enterprise groups pay more and more attention to the construction of corporate culture and become a new topic and new strategy. Hunan Publishing Group is a strong publishing group that ranks first in domestic publishing. IPO, the main industry of media, has been successfully realized, and the listed company has become the leading stock of Chinese publishing media, and the experience of reform and development has been representative in the whole country. This paper takes the enterprise culture integration of Hunan Publishing Group as a case study. Using the basic frame of enterprise culture theory, considering the special factors of cultural group enterprise culture construction, tracing the development course of Hunan publishing group reform from the level of culture generation. Seeking the necessity, necessity and feasibility of further strengthening the integration of corporate culture under the new situation and new trend of industrial expansion and strategic transformation, This paper collects and arranges the internal data of the company, adopts high-level interviews, and discusses with the staff to collect the information and information needed, so as to promote the development of Hunan Publishing Group by leaps and bounds. Based on the analysis of the factors that influence the integration of enterprise culture, the paper puts forward the path and method of the integration and innovation of Hunan Publishing Group's enterprise culture, and forms a feasible solution to the construction of corporate culture of Hunan Publishing Group.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F270;G239.22

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