图书出版项目化管理的应用研究

发布时间：2018-03-13 02:14

本文选题：图书　切入点：出版流程　出处：《华北电力大学》2011年硕士论文　论文类型：学位论文

【摘要】：21世纪,随着出版行业文化体制改革的深化、市场分割的加剧、其他媒体的冲击、读者需求的日趋多样化以及国家对出版行业保护的逐步弱化,传统的图书出版管理模式已越来越不适应市场的要求,迫切需要在出版社内部建立起能适应外界环境变化的、精细的管理模式以提高出版效能。本论文旨在通过对图书出版项目化管理的方法研究,系统分析图书出版活动的特点,项目管理的理论、方法,并结合我国图书出版管理的现状,解构图书的出版流程,分析若干重要环节的过程控制。图书出版项目管理在国内尚处于应用探索阶段,国内已有一部分身处于出版行业中的工作者看到了项目管理在出版领域应用的发展前景,并进行了一定的研究。本文从项目进度管理、项目质量管理和项目成本管理三方面对项目化管理在图书出版中的应用进行研究和探讨,并将几个重要的项目管理工具引入到图书出版活动中,为新形势下的出版企业提供一种管理的新思路。本文在最后以一本图书的出版为实例,研究项目化管理及配套技术在图书出版中的应用情况。由此得出结论：项目化管理应用到图书出版工作中去是必要、重要且可行性的,出版社出版的每一本或一套书,都应该运用项目管理的思想和方法进行科学管理；图书出版实行项目化管理,可以大大提高项目进行过程中责任人对项目进度、项目质量、项目成本监控的主观能动性,对优化图书流程管理,提高图书质量,降低图书成本起到积极作用；现代企业管理工具的应用有效地提高了出版效率、质量和利润,出版项目管理工具的普遍应用将对未来出版业的发展起到关键作用。
[Abstract]:In 21th century, with the deepening of the reform of the publishing industry's cultural system, the intensification of market segmentation, the impact of other media, the increasing diversification of readers' needs and the gradual weakening of the state's protection of the publishing industry, The traditional management mode of book publishing has become more and more unsuitable for the needs of the market, so it is urgent to establish a model within the publishing house that can adapt to the changes in the external environment. The purpose of this paper is to systematically analyze the characteristics of book publishing activities, the theory and methods of project management, through the research on the methods of project management of book publishing. Combined with the current situation of book publishing management in China, this paper analyzes the process control of some important links by deconstructing the publishing process of books. The project management of book publishing is still in the stage of application and exploration in China. Some domestic workers who are in the publishing industry have seen the development prospect of project management in the field of publishing and have carried out certain research. This paper studies and discusses the application of project management in book publishing from three aspects of project schedule management, project quality management and project cost management, and introduces several important project management tools into book publishing activities. This paper provides a new way of management for publishing enterprises under the new situation. At the end of this paper, an example is given to the publication of a book. To study the application of project management and supporting technology in book publishing. It is concluded that it is necessary, important and feasible for the project management to be applied to book publishing, and that every book or set of books published by the publishing house is necessary, important and feasible. All of them should use the thought and method of project management to carry on scientific management, the book publication carries out project management, can greatly improve the subjective initiative of the person responsible for the project progress, project quality, project cost monitoring during the course of the project. It plays a positive role in optimizing book flow management, improving book quality and reducing book cost. The application of modern enterprise management tools has effectively improved publishing efficiency, quality and profits. The general application of publishing project management tools will play a key role in the future development of publishing industry.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G231

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