我国经典名著少儿绘本出版的现状与问题——以《西游记》少儿绘本为例

发布时间：2018-03-13 13:46

本文选题：经典出版　切入点：文学名著　出处：《东南传播》2016年02期 　论文类型：期刊论文

【摘要】：作为经典出版的一个重要组成部分,根据名著改编的少儿绘本日渐成为全球出版界的流行词汇。以我国《西游记》少儿绘本的出版情况为代表,版本数量种类丰繁众多,阅读呈现分众化设计,创作宗旨以教育与娱乐为核心,形式上的精致程度亦不断提升。《西游记》少儿绘本的总体出版行情也从客观上颇具代表性地反映出我国经典名著少儿绘本出版的基本现状与问题:如在出版资质上,众多出版团队良莠不齐;出版水平上,高下差别显著;在营销推广手段上,大多仍局限于传统模式等等。尽管问题背后的原因很复杂,但其中特别值得关注的是利益与责任之间的矛盾关系,以下几个制胜要点值得少儿绘本出版界考虑:以传播经典文化为核心宗旨,以美育为重要的出版责任,以多层次的受众需求为基本导向,采用多元化的推广手段。
[Abstract]:As an important part of classical publishing, children's picture books adapted from famous works are becoming popular words in the world of publishing. As a representative of the publication of children's picture books in China's Journey to the West, the number of editions is numerous and numerous. Reading presents a diversity of design, creative purposes with education and entertainment as the core, "Journey to the West" the overall publishing situation of children's picture books also reflects objectively the basic status and problems of the publication of classic children's picture books in China: for example, in terms of publishing qualifications, Many publishing teams are mixed; there are significant differences in the level of publishing; in marketing and promotion, most of them are still confined to traditional models, etc. Despite the complexity of the reasons behind the problem, However, the contradiction between interest and responsibility is of particular concern. The following key points of success are worthy of consideration by the children's book publishing circles: the core purpose is to spread classical culture, and aesthetic education is an important publishing responsibility. Take the multi-level audience demand as the basic guidance, adopts the multiplex promotion method.
【作者单位】：华东师范大学传播学院;
【分类号】：G237.9

【共引文献】