把“故事”讲好——漫议营销视角下的图画书阅读推广

发布时间：2018-03-14 18:44

  本文选题：讲故事　切入点：图画书　出处：《中国出版》2017年06期 　论文类型：期刊论文

【摘要】：目前,图画书的阅读推广活动在全社会广泛开展。从营销的视角去看待图画书的阅读推广并参与其中,对出版社编辑来说具有现实意义。本文借用德国思想家瓦尔特·本雅明的"讲故事"理论,结合传播学和社会文化理论、现实案例,从图画书的美学特点、阅读推广的受众定位、推广方式等方面展开探析,认为图画书的阅读推广,就是要"讲故事"。
[Abstract]:At present, the reading and promotion activities of picture books are widely carried out in the whole society. From the perspective of marketing, we should look at the reading and promotion of picture books and participate in them. This paper uses German thinker Walter Benjamin's "storytelling" theory, combined with the theory of communication and social culture, from the aesthetic characteristics of picture books. Based on the analysis of audience orientation and popularizing methods, the author thinks that the reading and promotion of picture books should be "storytelling".
【作者单位】： 少年儿童出版社;
【分类号】：G237.9
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本文编号：1612511