科普3D微视频创制及与传统媒体的融合传播

发布时间：2018-03-15 03:04

  本文选题：科普期刊　切入点：D微视频　出处：《科技与出版》2017年11期 　论文类型：期刊论文

【摘要】：创刊于1933年的《科学画报》,80多年来始终肩负科技传播的使命,始终如一传播着有影响力的科普作品。在出版业态转型期,《科学画报》坚持科普创新,顺应产业形态的转变,将数字化技术与科普融为一体,构建了科普3D微视频设计制作框架模型,制作出具有科学性、趣味性、互动性和扩展性的科普3D微视频,并将其与纸质期刊融合传播。制作科普3D微视频,不仅是《科学画报》进行科普内容创新的新尝试,更是《科学画报》作为传统媒体探索业态转型、开拓传播新形态、拓展品牌影响的重要契机和发展途径。
[Abstract]:The Science Illustrated, which was founded in 1933, has always been responsible for the mission of science and technology communication for more than 80 years, and has consistently disseminated influential popular science works. In the period of the transition of publishing form, Science Illustrated persisted in science popularization innovation and complied with the transformation of industrial form. Combining digital technology with science popularization, a 3D micro video design model is constructed, which is scientific, interesting, interactive and extensible. Making 3D micro video of science popularization is not only a new attempt of science popularization content innovation, but also a new form of traditional media exploration. The important opportunity and development way to expand brand influence.
【作者单位】： 上海科学技术出版社;
【基金】：上海市新闻出版专项扶持资金资助项目(编号2014070030)
【分类号】：G237.5
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本文编号：1614122