当代英国严肃文学出版的转型:从“编辑逻辑”到“市场逻辑”

发布时间：2018-03-19 09:20

  本文选题：严肃文学　切入点：出版　出处：《文化与传播》2016年02期 　论文类型：期刊论文

【摘要】：20世纪70年代之后,英国出版业在国际市场的垄断地位被打破,文学出版社因竞争力不足而在国际竞争中失利。随着英国出版业的集团化和国际化,英国的严肃文学出版社遵循的传统生产发生变化,其所推崇的注重图书品质、追求长期效益的"编辑逻辑"受到挑战,而重视图书传播和读者消费的"市场逻辑"日益得到重视。在"市场逻辑"主导下,当代英国严肃文学出版社采取灵活的市场营销方式。
[Abstract]:After 1970s, the monopoly of the British publishing industry in the international market was broken, and the literary publishing houses lost in the international competition because of their lack of competitiveness. With the collectivization and internationalization of the British publishing industry, The traditional production followed by the serious Literature Publishing House in Britain has changed, and its "editorial logic", which emphasizes the quality of books and the pursuit of long-term benefits, is challenged. The "market logic", which attaches importance to the dissemination of books and the consumption of readers, has been paid more and more attention to. Under the guidance of "market logic", contemporary serious literature publishing houses in Britain adopt flexible marketing methods.
【作者单位】： 西安外国语大学英文学院;
【分类号】：G239.561
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本文编号：1633638