《悦己SELF》杂志中的女性“悦己”形象研究

发布时间：2018-03-21 15:24

本文选题：时尚杂志　切入点：女性形象　出处：《湘潭大学》2012年硕士论文　论文类型：学位论文

【摘要】：“花为赏己者开，女为悦己者容”，外界的评判对生命个体固然重要，但是忙碌的生活让现代女性没有时间停下脚步审视自己，审视生活，更没有时间和精力去悦纳自己，在匆忙的追求中，过多地在乎名利，却忘记营造一份平常心去欣赏自己，去正视女性的自我价值。《悦己SELF》,从如雨后春笋般发展壮大的时尚杂志大刊中脱颖而出，其“快乐由自己，美丽身心灵”的核心理念，鼓励都市女性打破传统女性形象的束缚，从内心出发，追逐自身的独立与快乐，，以达到愉悦健康的生活状态。《悦己SELF》以朋友的身份在外在形象、健康心理等内容上内外结合，打造白领女性的“悦己”形象，是具有本土特色的综合类女性时尚大刊。《悦己SELF》无论在文字的描述、图片的展示以及广告版面的宣传上，都极力宣扬女性建立独立自主、自我实现的现代女性“悦己”形象，然而，新的观念和旧有的思想不免发生矛盾冲突，这一点在力求塑造女性“悦己”形象的《悦己SELF》中似乎也难以避免。如何在一边传递正确的时尚讯息、塑造新女性积极向上的形象的同时，一边平衡在描述女性新形象发展下杂志内容所产生的审美主体之间存在的矛盾，是《悦己SELF》杂志及其他时尚大刊在追逐时尚消费之上所需要思考和探索的问题。
[Abstract]:"spend for those who appreciate themselves, and women for those who please themselves." outside judgment is important to the individual, but the busy life leaves modern women with no time to stop and look at themselves, not to mention the time and energy to accept themselves. In the rush to pursue, too much attention to fame and wealth, but forget to create a common mind to appreciate themselves, to face the self-worth of women. Its core idea of "happiness by oneself, beautiful body and soul" encourages urban women to break the shackles of traditional female images and pursue their own independence and happiness from their hearts. In order to achieve a happy and healthy life state. < Yueji SELF > as a friend in the external image, health psychology and other content of the combination, to create white-collar women's "Yueji" image, is the local characteristics of the comprehensive women fashion magazine. No matter in the description of the text, the display of the picture and the propaganda of the advertisement layout, the "SELF" of "Yueji" has been strongly advocated for the establishment of an independent, self-fulfilling modern female "Yueji" image. However, New ideas and old ideas inevitably clash, which seems inevitable in SELF, which seeks to create the image of a woman. How to deliver the right fashion message on one side, While shaping the positive image of the new female, it balances the contradiction between the aesthetic subject produced by the magazine content under the description of the new female image. SELF magazine and other fashion magazines need to think and explore in pursuit of fashion consumption.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G237.5

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