我国出版系统中盘的信息化建设研究

发布时间：2018-03-21 23:37

本文选题：中盘　切入点：信息化　出处：《华中科技大学》2012年硕士论文　论文类型：学位论文

【摘要】：自上个世纪末开始，全球信息技术飞速发展，伴随因特网的出现和普及，信息技术迅速渗透到社会生活的各个领域，并带来了各领域“质”的飞跃。信息化建设成为各行各业增强自身管理效率和核心竞争力的重要手段。中盘是连接出版供应链中的出版商和零售点，具有综合物流、书业信息流、资金流通等强大功能的大型中间商，其主要职能就是流通职能。其信息化建设需利用信息技术整合供应链，在出版物流通、书业信息传输、资金流通等环节随时了解供应与销售动态，实现效益的最大化，从而实现整个出版生产销售供应链的最优化。在出版信息化已经成为出版业发展不可阻挡的趋势下，作为出版系统中不可或缺的部分——中盘，其信息化的建设也成为出版信息化建设一个重要的部分。出版集团化、规模化的发展，我国出版业由“出版大国”向“出版强国”的转变都对中盘信息化建设提出了要求。本文以英格拉姆、东贩、KNV为例分别分析了美、日、德三个出版强国的中盘信息化发展的现状，并以新华文轩为例，对比分析我国中盘信息化建设的现状和存在的问题：信息不对称严重，出版系统信息不流畅；流通企业各自为政，物流标准化程度低；综合性信息人才缺乏，服务意识淡薄。其导致信息化滞后的原因有：思想观念上的认识不到位；行政体制左右信息化步伐；信息技术水平良莠不齐；信息人才长期受到忽视。针对信息化建设中存在的问题，本文从观念、技术和管理三个层面提出了若干对策。在观念层面上，，政府需树立开放、服务观念；企业需树立正确的信息化意识。在技术层面上，需建立资源数据库，实现资源共享；建设现代物流中心，实现规模发展；统一“三个标准”，促进物流高效化；优化供应链服务，提高信息利用率。在管理层面上，深化中盘管理体制的改革；树立“以人为本”的管理理念；加快中盘信息化人才的培养。
[Abstract]:Since the end of the last century, with the rapid development of global information technology, with the emergence and popularization of the Internet, information technology has rapidly penetrated into every field of social life. Information construction has become an important means for various industries to enhance their management efficiency and core competitiveness. The middle disk is a large middleman that connects publishers and retail outlets in the publishing supply chain and has powerful functions such as integrated logistics, information flow in the book industry, capital flow, etc. Its main function is circulation function. Its information construction needs to use information technology to integrate the supply chain, in the circulation of publications, book industry information transmission, capital circulation and other links to understand the supply and marketing trends at any time, to realize the maximum benefit. So as to achieve the optimization of the entire publishing production and sales supply chain. As an indispensable part of the publishing system, the construction of information technology has become an important part of the construction of publishing information, which is an important part of the development of publishing industry, and publishing collectivization, as an indispensable part of the publishing system, has become an irresistible trend of the development of the publishing industry. With the development of scale, the change of publishing industry from "big publishing country" to "publishing power" puts forward the requirement of information construction. Taking Ingram and KNV as examples, this paper analyzes the status quo of the development of information technology in the middle of three publishing powers, namely, the United States, Japan and Germany, and takes the New Hua Wen Xuan as an example. Comparing and analyzing the present situation and existing problems of the information construction in the middle of our country: the information asymmetry is serious, the information of publishing system is not smooth, the circulation enterprises have their own affairs, the level of logistics standardization is low, the comprehensive information talents are lacking, The reasons that lead to the lag of informatization are as follows: the understanding of ideology is not in place; the administrative system is about the pace of information; the level of information technology is mixed; The information talents have been neglected for a long time. In view of the problems existing in the information construction, this paper puts forward some countermeasures from the three aspects of concept, technology and management. Enterprises need to set up correct information consciousness. On the technical level, they need to establish resource database, realize resource sharing, construct modern logistics center, realize scale development, unify "three standards", promote logistics efficiency, optimize supply chain service, In the aspect of management, we should deepen the reform of the management system of the middle plate, set up the management concept of "people-oriented", and speed up the cultivation of the talents of the information technology in the middle dish.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G235

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