接力出版社分级阅读研究

发布时间：2018-03-23 00:14

本文选题：接力出版社　切入点：儿童分级阅读　出处：《广西民族大学》2014年硕士论文　论文类型：学位论文

【摘要】：接力出版社（2007年完成转企改制，1月“接力出版社有限公司”挂牌成立，因业内外皆仍习惯称其为“接力出版社”，故本文亦沿用“接力出版社”这一称呼）作为国内大牌的少儿图书出版单位，在业内享有很高的声望，在家长和孩子之间也广受欢迎。随着阅读多元化的发展，分级阅读这个舶来品逐步走进了人们的视线。接力出版社在2009年5月成立了接力儿童分级阅读研究中心，研究中心旨在为专家、学者搭建一个学术交流的平台，让更多的人了解分级阅读，共享科研成果，，促进分级阅读理论的研究和实践的发展。本文以接力出版社分级阅读为研究对象，结合个案研究法、文献研究法、比较分析法、实地考察法等，在对接力出版社进行实地考察的基础上，对接力出版社分级阅读进行了较为全面、深入和系统的分析。除了绪论和结语外，本文分为四大部分。第一部分阐释了分级阅读的多重含义和不同标准，分析了国内分级阅读存在的问题，梳理了接力出版社分级阅读发展的历程，并且诠释了分级阅读之于出版经营的意义。第二部分从良好的品牌形象、强大的合作团队、多元化经营战略三个角度分析了接力出版社分级阅读的优势。第三部分从分级阅读标准尚未确立公信力、理论与实践结合尚存缝隙、实施主体意志未坚等三个方面分析了分级阅读在中国推广中遭遇的阻碍。第四部分展望了接力出版社分级阅读发展的前景，主要从优化理论探讨+模式构建环节和丰富分级阅读内涵两个角度加以阐释。
[Abstract]:Relay Press (2007 completed enterprise transformation, January "Relay Press Co., Ltd." was established, Because both inside and outside the industry are still used to calling it "Relay Publishing House", this article also uses the term "Relay Press") as a major publishing unit for children's books in China, enjoying a high reputation in the industry. It is also popular among parents and children. With the development of reading diversity, graded reading has gradually come into the line of sight. Relay Publishing House established the Relay Children graded Reading Research Center in May 2009. The research center aims to build an academic exchange platform for experts and scholars, so that more people can learn about graded reading and share scientific research results. To promote the development of graded reading theory and practice. This paper takes graded reading of relay publishing house as the research object, combining case study, literature research, comparative analysis, field investigation, etc. On the basis of on-the-spot investigation of relay publishing house, this paper makes a comprehensive, in-depth and systematic analysis of graded reading of relay publishing house. This paper is divided into four parts. The first part explains the multiple meanings and different standards of graded reading, analyzes the problems existing in domestic graded reading, and combs the development process of graded reading in relay publishing house. And explained the significance of graded reading in publishing management. The second part from a good brand image, a strong cooperative team, In the third part, the credibility of graded reading standards has not been established, and the gap between theory and practice remains. This paper analyzes the obstacles encountered in the promotion of graded reading in China from three aspects, such as the will of the implementing body is not firm. The fourth part looks forward to the prospect of the development of graded reading in relay publishing houses. Mainly from the optimization theory discussion mode construction link and the rich classification reading connotation two angles to explain.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G239.2

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