浅析科技期刊的品牌建设

发布时间：2018-03-23 07:52

本文选题：科技期刊　切入点：重点期刊　出处：《新闻战线》2015年07期 　论文类型：期刊论文

【摘要】：正近年来,在我国出版行业的快速发展之中,产业化进程得到加快,以科技期刊为代表性的期刊类型已经迈向了现代化、产业化、专业化、品牌化的道路,与之相应的品牌效应变得非常突出。从整体角度分析,我国科技期刊在发展的过程中受到诸多因素的影响,呈现出不同的发展现状,因此,需积极借鉴国外优秀科技期刊的创刊经验,打造符合国情,适合创新与发展的科技期刊。
[Abstract]:In recent years, with the rapid development of the publishing industry in our country, the industrialization process has been quickened, and the periodical type, which is representative of sci-tech periodicals, has moved towards the road of modernization, industrialization, specialization and brand. The corresponding brand effect has become very prominent. From the overall point of view, Chinese sci-tech periodicals are affected by many factors in the process of development, showing different development status, therefore, It is necessary to actively draw lessons from the founding experience of foreign excellent sci-tech periodicals to create scientific and technological periodicals suitable for innovation and development in accordance with the national conditions.
【作者单位】：徐州医学院《国际麻醉学与复苏杂志》编辑部;
【分类号】：G237.5

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