图书供应链订货决策与协调研究

发布时间：2018-03-23 18:16

本文选题：图书供应链　切入点：数量折扣　出处：《西南财经大学》2011年硕士论文

【摘要】：20世纪90年代以来,由于经济全球化和科学技术的不断进步,市场竞争越来越激烈。在现代激烈竞争的商业环境中,如何降低成本、保证质量、提高反应时间和提供人性化服务,成为企业所关心的核心问题。企业的组织结构、营销策略、运营模式都有可能成为企业的核心竞争力。借助于科学技术,企业可以在全球范围内组织和协调采购、生产、物流和分销等活动,形成企业的整体性竞争优势。这种优势的建立和维持,都离不开供应链及其理论的支撑。图书出版业在文化产业中占有重要地位,对推动经济发展和丰富人们精神文化生活具有重要作用。然而,图书出版行业也面临一系列的困难,集中表现为图书的高库存无法得到有效遏制。此外,新的阅读媒介的普及,对传统图书业形成了竞争。以图书为代表的传统出版虽然也在增长,但是遇到了很多问题。作为最古老的大众传媒和文化传播手段的图书应如何面对时代的挑战,成为图书出版业必须思考的现实问题。本文在前人研究的基础上,将供应链的相关理论引入图书出版行业,结合图书流通的实际情况,采用定性分析和定量分析相结合的办法,阐述和研究了图书供应链管理和契约协调的相关理论和方法。本文的主要内容如下： (1)从供应链的基础理论出发,通过分析图书出版业图书流通的特点和图书产业链中各个成员的关系,构建了基础的图书供应链模型。 (2)从供应链契约协调的角度出发,以教材教辅类图书的生产采购为背景,建立了符合教育类图书生产采购特点的库存模型,构建了图书供应链的数量折扣模型,实现了图书供应链和图书批发商收益水平的提高。 (3)以畅销书为背景,构建了由一个图书供应商和一个图书批发商组成的两阶段图书供应链。考虑到现实中图书出版行业存在的严重退货问题,用回购契约实现了图书供应链的协调,并分析了相关参数的性质。 (4)考虑到图书的数字化发展趋势,以电子图书的传播为背景,构建了电子图书供应链模型。首先分析了电子图书盗版和版权保护等问题,然后用收入共享契约来协调电子图书供应链收入分配问题。结果发现收入共享契约不能实现电子图书供应链的协调,图书服务提供商只有额外增加自己的广告收入才有可能实现电子图书供应链上双方收益水平的提高。
[Abstract]:Since the 1990s, due to the economic globalization and the continuous progress of science and technology, the market competition has become more and more fierce. In the modern competitive business environment, how to reduce costs and ensure quality, Increasing the reaction time and providing humanized service have become the core concern of the enterprise. The organizational structure, marketing strategy and operation mode of the enterprise are all likely to become the core competitiveness of the enterprise. Enterprises can organize and coordinate purchasing, production, logistics and distribution activities in the global scope, forming the overall competitive advantage of enterprises. The establishment and maintenance of this advantage can not be separated from the support of supply chain and its theory. The book publishing industry plays an important role in the cultural industry and plays an important role in promoting economic development and enriching people's spiritual and cultural life. However, the book publishing industry also faces a series of difficulties. The concentrated expression is that the high inventory of books cannot be effectively curbed. In addition, the popularity of new reading media has created competition for the traditional graphic book industry. Traditional publishing, represented by books, is also growing. However, there are many problems. As the oldest means of mass media and cultural communication, how books should face the challenges of the times has become a realistic problem that must be considered by the book publishing industry. Based on the previous studies, this paper introduces the supply chain theory into the book publishing industry and combines the actual situation of book circulation with the combination of qualitative analysis and quantitative analysis. This paper expounds and studies the relevant theories and methods of book supply chain management and contract coordination. The main contents of this paper are as follows:. Based on the basic theory of supply chain, the basic model of book supply chain is constructed by analyzing the characteristics of book circulation in book publishing industry and the relationship between each member of book industry chain. 2) from the angle of supply chain contract coordination, taking the production and purchase of teaching materials and teaching assistant books as the background, this paper establishes the inventory model which accords with the characteristics of educational books production and purchase, and constructs the quantity discount model of book supply chain. Realized the book supply chain and the book wholesaler income level enhancement. A two-stage book supply chain consisting of a book supplier and a book wholesaler is constructed in the context of best-selling books. The coordination of book supply chain is realized by repurchase contract, and the properties of relevant parameters are analyzed. In view of the development trend of digital books, a supply chain model of e-books is constructed based on the spread of e-books. Firstly, the problems of piracy and copyright protection of e-books are analyzed. Then the revenue sharing contract is used to coordinate the income distribution of the e-book supply chain, and the results show that the revenue sharing contract can not realize the coordination of the e-book supply chain. Only when book service providers increase their advertising revenue, can the revenue level of both parties increase in the e-book supply chain.
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G231

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