期刊集群化发展探析

发布时间：2018-03-24 00:24

本文选题：集群化发展　切入点：学术期刊出版　出处：《青年记者》2015年27期

【摘要】：正期刊集群化简况综观国际主要出版商的市场化运作可以发现,集群化发展已成为期刊做大做强的重要策略。集群化是多个办刊模式相近、领域相关的期刊通过整合实现集群模式下分领域的刊群经营,这要求期刊之间要有关联性、互补性和带动性。爱思唯尔是全球最大、最有影响力的学术期刊出版集团之一,其编辑出版服务遍及全球,在编辑、出版、营销、合作等环节突破国家界限,以优秀的论文、出版平台和服务理念等赢得了全球学术市场。国内
[Abstract]:An overview of the marketing operation of major international publishers shows that the development of clustering has become an important strategy for increasing the size and strength of periodicals. Domain-related journals are managed in clusters through integration, which requires journals to be related, complementary and active. Elsevier is one of the largest and most influential academic journal publishing groups in the world. Its editing and publishing services are all over the world, breaking through the national boundaries in editing, publishing, marketing and cooperation, and winning the global academic market with excellent papers, publishing platforms and service concepts.
【作者单位】：中国石油大学期刊社;
【分类号】：G239.2

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