基于“文化工业”理论的手机文学出版研究

发布时间：2018-03-24 03:03

本文选题：手机文学出版　切入点：“文化工业”　出处：《湖南大学》2011年硕士论文

【摘要】：近年来,随着手机文学的蓬勃发展,手机文学出版也逐渐进入人们的视野。笔者认为,手机文学出版是指以通信网络和互联网作为信息的传播网络,将有别于传统文学和网络文学的适合手机阅读特点的文学作品发送给手机文学消费者的传播行为。但是随着手机文学出版的发展,其本身具有的缺陷也日益显露出来。 “文化工业”理论是法兰克福学派学者阿多诺和霍克海默提出的概念,用以批判资本主义制度下文化的标准化、同质化、技术化。在阿多诺看来,“文化工业”生产的文化不是真正意义上的“文化”,而是按照商业运行模式进行的文化工业生产。市场经济条件下,手机文学出版作为文学和技术结合的产物,不可避免地具有了文化工业的特征。笔者认为,手机文学出版的文化工业特征表现在以下四个方面:第一,从创作主体来看,创作主体粗放性的写作、功利性的创作和创造性的弱化;第二,从作品内容方面,作品题材的同质化、内容的模式化、审美的娱乐化;第三,消费方面,受众阅读的消费性特征,以及由此而带来的“单向度”特征;第四,手机文学出版的低价复制和售价的低廉也是其文化工业特征的表现。对于手机文学出版这四个方面的特征,笔者逐一进行了分析,并着重对其表现出的“商业化”和“虚假化”特征进行了批判。辩证地看,手机文学出版的某些方面又是值得肯定的,也具有其独特的文学传播价值、艺术审美价值,在促进文学的民主化进程方面也有着不可忽视的作用。本文对手机文学出版的这三个方面的特征进行了肯定。在对手机文学出版的文化工业特征进行了辩证考量的基础上,本文从手机文学内容的优化,公益性的提升、受众互动、健康出版生态的营造四个方面入手,对手机文学出版的前景进行了展望,初步构想了手机文学出版健康发展的道路。
[Abstract]:In recent years, with the rapid development of mobile phone literature, mobile phone literature publishing has gradually entered the field of vision. The author believes that mobile phone literature publishing refers to the communication network and the Internet as the dissemination network of information. Different from traditional literature and network literature, literary works suitable for mobile phone reading are distributed to mobile phone literature consumers. However, with the development of mobile phone literature publication, its own defects are increasingly revealed. The theory of "cultural industry" is a concept put forward by the scholars of Frankfurt School, Adorno and Horkheimer, which criticizes the standardization and homogeneity of culture under the capitalist system. Technicalization. In Adorno's view, the culture of "cultural industry" production is not "culture" in the true sense, but cultural industrial production in accordance with the mode of commercial operation... under the conditions of a market economy, As a combination of literature and technology, mobile-phone literature publishing inevitably has the characteristics of cultural industry. The author believes that the cultural and industrial characteristics of mobile literary publishing are as follows: first, from the point of view of the creative subject, the creation of extensive writing, utilitarian creation and the weakening of creativity; second, from the content of the work, The homogeneity of the subject matter, the stylization of the content and the entertainment of the aesthetic; third, the consumption characteristics of the audience's reading, and the "unidirectional" characteristics brought about therefrom; fourth, The low price reproduction and the low price of mobile phone literature publishing are also the manifestation of its cultural and industrial characteristics. For the four aspects of mobile phone literature publication, the author analyzes them one by one. It also criticizes its characteristics of commercialization and falsehood. Dialectically, some aspects of mobile literary publishing are worthy of recognition, and also have their unique literary dissemination value and artistic aesthetic value. It also plays an important role in promoting the democratization process of literature. This paper affirms the characteristics of the three aspects of mobile phone literature publishing. On the basis of dialectical consideration of the cultural and industrial characteristics of mobile phone literature publishing, This paper starts with the optimization of mobile phone literature content, the promotion of public welfare, the interaction of audience and the construction of healthy publishing ecology, and prospects the future of mobile phone literature publishing, and preliminarily conceive the way of healthy development of mobile phone literature publishing.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G230.7

【参考文献】