中国男性杂志的文化解说

发布时间：2018-03-24 03:08

本文选题：中国男性杂志　切入点：文化整合　出处：《华中师范大学》2011年硕士论文

【摘要】：中国从1997年诞生第一本男性杂志《时尚先生》始,至今已有14年的历史。在14年中,中国男性杂志的文化发展经历了1997-1999年的全盘模仿期、2000-2003年的本土化探索期、2004-2007年的文化整合期、2008年以后,中国的男性杂志进入了以文化“和合”为最高目标的文化整合新阶段。笔者以为,中国男性杂志经过14年的发展,男性杂志市场已经相对成熟。然而,中国的男性杂志在现实发展的进程中同样也面临诸多现实困惑,如：中国男性杂志一产生,为何都急着走高端路线?为什么中国半数以上的男性杂志都有国际版权合作的背景?为什么中国本土男性杂志的市场份额正在日益萎缩?为什么中国男性杂志传播的内容体现了“西方中心主义”的色彩?为什么中国男性型男的形象打造以西方男性为楷模?为什么大多数男性杂志主要向中国受众介绍西方奢侈品消费?这一系列问题背后又隐藏着怎样的文化内涵和文化危机? 本文从中国男性杂志的创刊背景、发展历程入手,结合中国文化的深层背景和当今世界文化全球化的现实语境,对中国男性杂志的读者需求、市场定位、编辑理念和内容定位等进行了深层次的文化解读,发现中国的男性杂志在当前的发展进程中面临四重文化困境：一是中国男性杂志文化价值取向的物化倾向；二是中国男性杂志文化选择的西化倾向；三是中国男性杂志的文化转型之痛；四是中国男性杂志文化传播的编(解)码障碍。鉴于中国男性在中国的特殊地位,中国男性在国人心目中形成了“崇高和强大”的男性文化潜意识,故中国男性杂志的发展对国人不仅仅是产业发展的意义,还暗示了国人基于男性形象发展的“性别焦虑”,①中国大多数本土化男性杂志希望坚守和维护中国男性的传统权威,如《Mangazine·名牌》和《男友酷啦啦》等；然而当今时代又是一个价值取向多元的时代,传统的男性权威正面临着女性主义的挑战,故一部分中国男性杂志顺应时代潮流,试图重新书写中国的男性文化潜意识,如《时尚先生》、《男人装》、《大都市(男士)》等。鉴于中国男性杂志发展的特殊文化背景,笔者以为中国男性杂志的文化突围应从政策、观念、内容三个方面找到新的突围之路。本文在分析研究过程中,综合运用了新闻学和传播学的相关理论和研究方法,同时一定的文本分析和内容分析为本文的完成提供了较为完善的科学依据。
[Abstract]:China has a history of 14 years since its first male magazine, Mr. Vogue, was born in 1997. The cultural development of Chinese men's magazines has gone through the period of overall imitation from 1997-1999 to the period of localization exploration from 2000-2003 to the period of cultural integration from 2004-2007 after 2008. Chinese men's magazines have entered a new stage of cultural integration with cultural "harmony" as their highest goal. The author thinks that after 14 years of development, the men's magazine market in China has been relatively mature. However, Chinese men's magazines in the process of real development are also facing a lot of reality puzzles, such as: Chinese men's magazines, why are they rushing to take the high-end line? Why do more than half of men's magazines in China have a background in international copyright cooperation? Why is the market share of Chinese men's magazines shrinking? Why does the content of Chinese men's magazines embody the color of "Western centralism"? Why is the image of Chinese male male as a model of Western male? Why do most men's magazines introduce Western luxury goods to Chinese audiences? What kind of cultural connotation and crisis are hidden behind this series of questions? Based on the background and development of Chinese men's magazine, combining the deep background of Chinese culture and the realistic context of the globalization of world culture, this paper aims at the readers' demand and market orientation of Chinese men's magazines. Based on the profound cultural interpretation of the editorial concept and content orientation, it is found that Chinese male magazines are facing four cultural dilemmas in the current development process: first, the materialization tendency of the cultural value orientation of Chinese male magazines; The second is the westernization tendency of the cultural choice of Chinese male magazines, the third is the pain of the cultural transformation of Chinese male magazines, and the fourth is the obstacle of compiling (dissolving) the cultural transmission of Chinese male magazines. In view of the special status of Chinese men in China, Chinese men have formed a subconscious consciousness of "sublime and powerful" male culture in the minds of their countrymen. Therefore, the development of Chinese men's magazines is not only of significance to the development of Chinese people's industries. It also suggests that most of the local male magazines in China hope to uphold and uphold the traditional authority of Chinese men, such as "Mangazine famous brand" and "boyfriend cool la la". However, today is an era of multiple values, and the traditional male authority is facing the challenge of feminism. Therefore, some Chinese men's magazines conform to the trend of the times and try to rewrite the subconscious mind of Chinese male culture. For example, "Mr. Fashion", "Men's dress", "Metropolitan (Men)", etc. In view of the special cultural background of the development of Chinese men's magazines, the author thinks that the cultural breakthrough of Chinese men's magazines should find a new way to break through from three aspects: policy, concept and content. In the process of analysis and research, this paper synthetically applies the relevant theories and research methods of journalism and communication, at the same time, some text analysis and content analysis provide a more perfect scientific basis for the completion of this paper.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G237.5

【引证文献】