移动阅读APP功能需求研究

发布时间：2018-03-24 21:16

本文选题：移动阅读　切入点：移动阅读APP　出处：《武汉大学》2017年硕士论文

【摘要】：随着移动互联网与移动设备的大力普及,移动阅读逐渐成为新的阅读方式,阅读内容的载体从传统纸质书籍变成了移动阅读类APP,这也是未来阅读的发展方向。国内最早的移动阅读APP是开卷有益和掌阅公司的iReader,它们的诞生距今已有八年历史。易观智库有数据显示,目前移动阅读APP用户规模增势变缓,可以说,移动阅读正慢慢成熟,逐渐进入平稳增长期。移动阅读APP不满足于只是传统纸质书在另一媒介上的翻版,而是不断结合新载体的特点,衍生新的功能。现有的移动阅读APP界面多样,功能繁杂,有些能够促进阅读,有些却打扰到用户获取信息。那么移动阅读APP现有的功能可以适应读者的阅读需求吗?哪些功能让用户很满意?哪些功能其实用户基本很少用到?哪些功能还可以优化?哪些潜在功能需求还需要被满足?本文试图通过分析研究,得到移动阅读APP功能的分类类别及优先级排序。本研究首先通过文献研究法和用户访谈法,梳理出用户使用移动阅读APP进行阅读的三种主要目的以及用户对移动阅读APP功能方面的需求,选取目前市场上覆盖率最高的20款移动阅读APP进行试用,提取能够满足用户需求的具体功能点,共30个。随后邀请用户利用卡片分类法对功能点进行分类,根据用户心智模型,将30个功能点分为6类,且对每类进行命名,由此得出的一级指标共有6个,二级指标共有30个。接着,结合KANO模型理论评估6个功能类别和30个具体功能点的优先级别。根据指标编写KANO模型问卷,从正反两个方面调查用户对移动阅读APP功能点的态度。随后将重复或明显错误的无效问卷剔除,剩下用于分析的问卷样本共有287份,并通过了信度与效度检验。最后,对数据进行分析,分别利用KANO模型的传统分析评估方法和改良后的Better-Worse 系数分析评估方法,判定移动阅读 APP 功能需求的优先级,并对三种不同目的下移动阅读APP功能的优先级情况进行对比分析。基于对功能的分类和功能需求优先级的评估,本文最终从五个方面进行讨论:①用户社交需求对功能需求优先级的影响;②用户阅读目的对功能需求优先级的影响;③移动阅读APP自适应功能设计;④移动阅读APP要注重用户的隐私保护;⑤移动阅读APP可以适当提供阅读福利类功能。希望通过研究与分析,本文能够对移动阅读APP功能的开发与优化提供参考;同时,也希望能将互联网的用户研究方法引入到数字出版产品的研究中,不断丰富数字出版研究理论。
[Abstract]:With the popularity of mobile Internet and mobile devices, mobile reading has gradually become a new way of reading. The carrier of reading content has changed from traditional paper books to mobile reading type APPs, which is also the development direction of reading in the future. The earliest mobile reading APP in China is the iReader of open book beneficial and reading company, they have been born eight years ago. There are data from the Analysys think-tank, At present, the number of mobile reading APP users is increasing slowly. It can be said that mobile reading is slowly maturing and entering a steady growth period. Mobile reading APP is not satisfied with the reproduction of traditional paper books on another medium. The existing mobile reading APP interface is diverse and complex, some of which can promote reading. Some of them disturb the user's access to information. Can the existing features of the mobile reading APP be adapted to the reader's reading needs? What features satisfy users? What features are rarely used by users? What functions can be optimized? What potential functional requirements need to be met? This paper attempts to get the classification and priority ranking of mobile reading APP function through analysis and research. Firstly, this study is based on literature research and user interview. Combing out the three main purposes of users using mobile reading APP for reading and the users' demand for mobile reading APP function, the 20 mobile reading APP with the highest market coverage are selected for trial. Then the user is invited to classify the functional points by card classification. According to the user's mental model, the 30 functional points are divided into 6 categories, and each class is named. There are 6 first-level indexes and 30 second-level indexes. Then, combining with the theory of KANO model, we evaluate the priority levels of 6 functional categories and 30 specific function points, and compile the KANO model questionnaire according to the indicators. The users' attitudes towards mobile reading APP function points were investigated from the positive and negative aspects. Repeated or obviously incorrect invalid questionnaires were then eliminated. The remaining samples for analysis were 287, and passed the reliability and validity tests. Based on the analysis of the data, the traditional analysis and evaluation method of KANO model and the improved Better-Worse coefficient analysis and evaluation method are used to determine the priority of the functional requirements of mobile reading APP. Based on the classification of functions and the priority evaluation of functional requirements, this paper makes a comparative analysis on the priority of mobile reading APP function under three different purposes. This paper finally discusses the influence of the social needs of 1: 1 user on the priority of functional requirements from five aspects: the impact of user reading purpose on functional requirement priority and the effect of mobile reading APP adaptive function design on mobile reading APP. Heavy user privacy protection mobile reading APP can provide appropriate reading welfare functions. This paper can provide a reference for the development and optimization of mobile reading APP function. At the same time, we hope to introduce the Internet user research methods into the research of digital publishing products, and enrich the theory of digital publishing research.
【学位授予单位】：武汉大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G230.7

【相似文献】