论畅销书对全民阅读的作用与影响

发布时间：2018-03-24 21:46

本文选题：全民阅读　切入点：畅销书　出处：《湖南师范大学》2013年硕士论文

【摘要】：阅读是人类特有的最普遍而持久的学习、认知方式。可以说,人类因为阅读而开创了文明社会,人类几千年的文明史也就是一部阅读史。一个国家全民阅读的状况影响着社会的风气和整个国家公民的素质,决定着国家的发展和民族的进步。作为全民阅读的重要文本,畅销书的读者数量多、分布广,这与全民阅读的需求契合,因而,畅销书能够在促进全民阅读中起着非常重要的作用。然而,从畅销书的角度来研究全民阅读的学者很少,成果匮乏。拙文从这一角度切入,第一次比较系统地探讨了畅销书对全民阅读的积极作用与消极影响,以期抛砖引玉。除绪论之外,拙文分为四章。绪论交代了阅读的重要性与全民阅读在我国兴起的状况,综述了全民阅读研究成果。第一章阐述了“全民阅读”与“畅销书”的含义,概述了我国全民阅读的发展现状,分析了畅销书的特征,揭示了畅销书与全民阅读的基本关系。第二章深入论述了畅销书对全民阅读的积极作用,一是文本通俗化与读者细分化吸引各类读者,二是与多媒体出版技术相融方便读者；三是强大的作者影响力和精美外形激发读者,四是利用畅销书排行榜引领读者阅读。第三章初步剖析了畅销书对全民阅读的负面影响。第一,盲目追随热点,跟风现象严重,削弱了读者阅读积极性；第二,受利益驱使,一些畅销书质量不高,降低了阅读质量；第三,有些畅销书排行榜注水欺骗读者；第四,一味迎合受众,泛娱乐化现象严重。第四章提出了大力改进畅销书,促进全民阅读的三个建议。其一,从受众入手,满足和激发读者的阅读需求；其二,加强自律,以更高的质量服务读者；其三,与农家书屋相结合,为偏远地区读者服务。总之,畅销书对全民阅读发挥着积极作用,但其自身的不足也会给全民阅读带来消极影响。趋利避害,大力改进畅销书,以切实促进全民阅读是十分必要的。
[Abstract]:Reading is the most common and lasting way of learning and cognition peculiar to human beings. It can be said that human beings created a civilized society because of reading. The history of human civilization for thousands of years is also a history of reading. The state of reading for all in a country affects the social ethos and the quality of the citizens of the whole country, and determines the development of the country and the progress of the nation. As an important text for all people to read, The large number and wide distribution of best-selling books is in line with the need for universal reading, so bestsellers can play a very important role in promoting universal reading. However, few scholars study popular reading from the perspective of best-selling books. From this point of view, my article systematically discusses the positive and negative effects of best-selling books on the reading of the whole people for the first time. In addition to the introduction, the article is divided into four chapters. The introduction explains the importance of reading and the rise of national reading in China, and summarizes the research results of universal reading. Chapter one expounds the meaning of "national reading" and "bestseller". This paper summarizes the development of national reading in China, analyzes the characteristics of best-selling books, and reveals the basic relationship between best-selling books and national reading. Chapter two discusses the positive effect of best-selling books on national reading. The first is that the text is popularized and the readers are divided to attract all kinds of readers, the other is to integrate with the multimedia publishing technology to facilitate the readers, and the third is to stimulate the readers with powerful author's influence and exquisite shape. Chapter three preliminarily analyzes the negative effects of best-selling books on national reading. First, blindly following the hot spots, following the trend seriously, weakening readers' reading enthusiasm; second, driven by interests. Some of the best-selling books are of low quality, which reduces the quality of reading; third, some best-selling lists deceive readers by flooding water; fourth, they blindly cater to the audience, and the phenomenon of pan-entertainment is serious. Chapter four proposes to make great efforts to improve the best-selling books. Three suggestions for promoting universal reading: first, to meet and stimulate readers' reading needs from the audience; second, to strengthen self-discipline and serve readers with higher quality; third, to combine with the farmhouse, Serving readers in remote areas. In short, bestsellers play a positive role in reading for all, but their own shortcomings will also have a negative impact on reading for all. It is necessary to promote reading for all.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G239.2;G206

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