中部三省出版集团多元化经营研究

发布时间：2018-03-25 16:28

本文选题：出版集团　切入点：多元化经营　出处：《江西财经大学》2012年硕士论文

【摘要】：自文化体制改革以来,出版集团的经济属性受到越来越多的关注,沐浴着改革春风的中国出版业呈现出崭新面貌。在新世纪头10年的改制转企过程中,安徽出版集团、江西出版集团、湖南出版控股集团走到了出版产业的前列,从集团化到上市热,经过了10年飞跃式发展的中部三省出版集团从资产、’产值、利润上都得到成倍的增长,随着上市热潮的逐渐逝去,取而代之的是如何经营好出版集团。面对入世后,我国出版业逐步向境外资本开放图书策划与印刷业务激烈竞争,以及信息时代数字媒体对传统出版市场一步步吞噬的双重压力下,趋于饱和的出版市场,已经很难满足各集团做大做强的理念。在这种内外交错的环境下,中部三省出版集团竞相选择了以多元化经营,来改变单一经营模式,打造范围经济扩大经营收益,以此抗衡国际传媒集团。而反观国际出版传媒资本的发展之路,也是一部漫长的多元化经营史,事实也证明多元化经营战略能够为企业迅速做大产业、扩充资本起到显著的作用。那么怎样结合各集团的优势来开展多元化经营,防止盲目投入是各出版集团值得思考的问题。本文从我国出版产业的背景,以及中部三省出版集团的成立背景、多元化经营现状出发,对各集团出版主业、相关产业、非相关产业进行纵向比较研究,认为适度的多元化经营对于出版集团发挥自身核心优势,规避单一经营所带来的风险有显著的效果。同时本文对中部三省出版集团在多元化经营过程中出现的若干问题提出了相应的建议。
[Abstract]:Since the reform of the cultural system, more and more attention has been paid to the economic attributes of publishing groups, and the publishing industry in China, which is bathed in the reform of spring style, has taken on a new look. In the process of restructuring and transforming enterprises in the first 10 years of the new century, Anhui Publishing Group, Jiangxi Publishing Group, Hunan Publishing holding Group has come to the forefront of the publishing industry, from collectivization to listing fever, after 10 years of rapid development, the publishing groups of the three central provinces have been growing exponentially in terms of the output value of their assets and their profits. With the gradual demise of the listing boom, instead of how to manage the publishing group. After China's entry into WTO, the publishing industry of our country has gradually opened up to foreign capital the fierce competition between book planning and printing business, and under the double pressure of digital media to devour the traditional publishing market step by step in the information age, it tends to become a saturated publishing market. It is already very difficult to satisfy the idea of each group becoming bigger and stronger. In this kind of internal and external staggered environment, the publishing groups of the three central provinces have chosen to diversify their management to change the single business model and create a scope economy to expand the operating income. On the contrary, the development of international publishing media capital is also a long history of diversified management. Facts have also proved that the diversification strategy can rapidly expand the industry for enterprises. Therefore, how to combine the advantages of various groups to carry out diversification and prevent blind investment is a problem worth thinking about. Based on the background of the publishing industry in China, the background of the establishment of the publishing group in the three central provinces and the present situation of diversified management, this paper makes a longitudinal comparative study of the main publishing industry, the related industry and the non-related industry of each group. It is believed that moderate diversification will give play to the core advantages of the publishing group. At the same time, this paper puts forward some suggestions on some problems in the process of diversification of publishing groups in the three provinces of central China.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G231

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